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  • DeadlineStudy Details:

    MSc 2 Years

Course Description

Explore issues at the forefront of strategic event marketing trends on this varied, engaging course.

  • Examine different approaches to successful event marketing.
  • Consider the growing use of events as a marketing approach.
  • Learn how to create events that provide great experiences.
  • Apply your learning and create a real marketing event.
  • Be inspired by award winning international event agency TRO.

On this course, you’ll focus on the marketing of events, as well as on experiential marketing — the usage of events as a marketing approach. Through this multifaceted study method, you’ll gain the skills and experience you need to excel in the dynamic, growing event sector.

Entry Requirements

All students

Normally an honours degree or recognised equivalent qualification. We will consider enquiries from those who have substantial management or subject experience but do not have the normal entry requirements. We may invite these potential students for an interview to discuss their particular background, experience and qualifications.

If English is not the first language they will need an IELTS 6.0 score with a minimum of 5.5 in all skills or equivalent (non-work experience students)

If English is not the first language they will need an IELTS 6.5 score with a minimum of 6.0 in all skills or equivalent (work experience students).

If the applicant’s English language skill is currently below the required level we will consider a Sheffield Hallam University Pre-sessional English course which will enable them to achieve an equivalent English score.

Applicants may be admitted with no formal qualifications but with substantial industrial experience at a senior level and some evidence, from references, performances on training courses or further education qualifications that he/she should be capable of gaining a postgraduate qualification.

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Fees

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