MSc International Marketing

• Bachelor degree equivalent to UK Second Class Honours Lower Division in a related subject.
• We welcome qualifications from around the world. English language qualifications for international students: IELTS score of 6.5.

The course is designed for students whose first degree is business-related with some knowledge of marketing or who have at least one year of practical experience of working in a marketing role after graduating from a non-specialist degree and who wish to specialise in international marketing.

For fees and funding options, please visit website to find out more

• Creativity, enterprise and innovation
• Curiosity, creativity and research
• Strategies for international market expansion
• Cross-cultural consumer behaviour
• International pricing, finance and performance
• Brand management in an international context
• Research in action
• Management consultancy in a global environment
• Capstone business project

Optional modules (choose 2×10 credits):

• Managing virtual work
• Everyday sustainability for business
• Global operations and logistics
• Digital and social media marketing
• Marketing science
• Effective business negotiation
• Public relations
• Corporate lobbying for marketing
• Marketing for SMEs