Postgraduate Studentships - Search for funding opportunities.
Postgraduate Studentships - Search for funding opportunities.
Study Details: Sandwich Placement, 2 Years
The course offers you the opportunity to explore branding in several areas. It deepens your marketing knowledge and understanding by laying a foundation through modules covering competitive advantage, integrated marketing communications, strategic customer engagement, and contemporary marketing. You also cover entrepreneurial marketing as we recognise that marketing in small organisations is different to that in large organisations.
You will have the opportunity to enhance your knowledge in branding by focusing on strategic brand leadership, campaign management and global luxury branding. You will also explore entrepreneurial marketing. There will also be the opportunity to conduct either an independent major research project within your area of interest or an applied marketing project.
You will also build a strong network of marketing contacts. Some will become your close friends, and a few may even become your future colleagues.
The entry requirements for this course are an honours degree (at least 2:2 or above) in any discipline, a degree equivalent professional qualification or appropriate work experience combined with a relevant qualification.
For fees and funding options, please visit website to find out more.
The University of Hertfordshire offer a range of tuition fee discounts and non-repayable scholarships to support our postgraduate students, visit website to find out more.
Keen to get ahead in the dynamic marketing industry? This course will boost your career prospects, equipping you with the expertise, skills and practical experience for a range of multi-sector positions and disciplines.
Typical career paths include:
account management
brand and digital brand management and consultancy
content marketing
copywriting
marketing
market research
product management
There is a focus on working with market research to understand trends and respond to consumer demands, and you will develop the creative and project management skills needed to produce innovative and original ideas and to execute and evaluate campaigns.
Core module:
Preparation for the Workplace
Work Placement Portfolio
Integrated Marketing Communications
Strategic Customer Management
Contemporary Marketing
Entrepreneurial Marketing
Strategic Brand Leadership and Campaign Management
Global Luxury Branding
Effective Marketing Management
Professional Work Placement
Optional modules:
Marketing Dissertation
Applied Marketing Project
We’ll help transform your ambitions into life-changing reality At Herts, we offer a huge variety of postgraduate courses with flexible study options t...
