Postgraduate Studentships - Search for funding opportunities.
Postgraduate Studentships - Search for funding opportunities.
Study Details: Full Time, 2 Years
The course offers you the opportunity to explore digital marketing in several areas. It deepens your marketing knowledge and understanding by laying a foundation through modules covering competitive advantage, integrated marketing communications, strategic customer engagement, and contemporary marketing. You also cover entrepreneurial marketing as we recognise that marketing in small organisations is different to that in large organisations.
You will have the opportunity to enhance your digital content creation skills, confidently take ownership of digital leadership positions and solidify your actions by making data driven marketing decisions. There will also be the opportunity to conduct either an independent major research project within your area of interest or an applied marketing project.
You will also build a strong network of marketing contacts. Some will become your close friends, and a few may even become your future colleagues.
The entry requirements for the programme are an honours degree (at least 2:2 or above) in any discipline, a degree equivalent professional qualification or appropriate work experience combined with a relevant qualification.
For fees and funding options, please visit website to find out more.
The University of Hertfordshire offer a range of tuition fee discounts and non-repayable scholarships to support our postgraduate students, visit website to find out more.
Students can do either a Placement year or take an extended experiential learning route.
Students can go out on a work placement year approved by the Careers and Employment Team within the University of Hertfordshire.
The Experiential learning module is designed to develop professional and consultancy skills. It includes a critical examination of leadership styles and management techniques, negotiation and change management skills, the ability to design projects from inception to completion, and working in collaboration with client organisations to identify and develop personal and professional skills set to enhance their future employability prospect.
The commitment to reflexive practice encourages students to reflect on their knowledge and experience as they look at different aspects of their professional performance, and to identify areas for change and enhancement to achieve career goals.
The module will integrate masterclasses and independent study with the practical experience the students are gaining through Experiential Learning Opportunity module, to enable them to understand and develop their employability and professional skills.
Integrated Marketing Communications
Strategic Customer Management
Contemporary Marketing
Entrepreneurial Marketing
The Digital Marketing Toolbox
Digital Leadership: Disruptive Innovation & Transformation
Data Driven Marketing
Effective Marketing Management
Experiential Learning Opportunity
Experiential Learning Portfolio
Applied Marketing Project
We’ll help transform your ambitions into life-changing reality At Herts, we offer a huge variety of postgraduate courses with flexible study options t...
