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MSc Strategic Marketing with Brand Leadership (Experiential Learning)

  • DeadlineStudy Details:

    MSc 2 years full-time

Masters Degree Description

This MSc Strategic Marketing with Brand Leadership (Experiential Learning) is designed to develop master’s level knowledge and skills within the branding discipline and to enhance employability within this field.    

The programme offers three award routes that you can choose to study:  

  • One-year full-time MSc Strategic Marketing with Brand Leadership
  • Two-year full-time MSc Strategic Marketing with Brand Leadership with Placement Year
  • Two-year MSc Strategic Marketing with Brand Leadership (Experiential Learning).

The two-year full-time MSc Strategic Marketing with Brand Leadership welcomes you for a September entry only.  

The course offers you the opportunity to explore branding in several areas. It deepens your marketing knowledge and understanding by laying a foundation through modules covering competitive advantage, integrated marketing communications, strategic customer engagement, and contemporary marketing.  You also cover entrepreneurial marketing as we recognise that marketing in small organisations is different to that in large organisations. 

Who is the course for?  

This MSc Strategic Marketing with Brand Leadership (Experiential Learning) has been designed for:   

  • graduates who have an undergraduate degree in marketing and want to specialize further while focused on brand leadership  
  • graduates who have an undergraduate degree in another discipline but want to specialise in marketing while focused on brand leadership.  
  • marketing professionals who want to specialise even further within the discipline of brand leadership.  

Entry Requirements

The entry requirements for the programme are an honours degree (at least 2:2 or above) in any discipline, a degree equivalent professional qualification or appropriate work experience combined with a relevant qualification. 

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Fees

For fees and funding options, please visit website to find out more.

Programme Funding

The University of Hertfordshire offer a range of tuition fee discounts and non-repayable scholarships to support our postgraduate students, visit website to find out more.

Student Destinations

Keen to get ahead in the dynamic marketing industry? This course will boost your career prospects, equipping you with the expertise and skills for a range of multi-sector positions and disciplines. 

Typical career paths include: 

  • account management

  • brand and digital brand management and consultancy 

  • content marketing

  • copywriting

  • marketing 

  • market research 

  • product management.

There is a focus on working with market research to understand trends and respond to consumer demands, and you will develop the creative and project management skills needed to produce innovative and original ideas and to execute and evaluate campaigns.   

Module Details

Please visit website for module details.

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