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MSc Marketing Science

  • DeadlineStudy Details: MSc 1 year full-time

Masters Degree Description

The Marketing Science MSc is a unique programme designed for students interested in mastering the latest analytical techniques and cutting-edge scientific methods in today’s dynamic marketing practice.

The world of marketing has increasingly become more driven by digital and technology, with many critical decisions informed by data and analytics. Marketing’s data revolution means that future practitioners will need to be both creative and analytically sound.

Our programme was designed with industry demand in mind, informed by direct feedback from employers from established organisations and enterprises. The programme equips you with the data analytical and digital technology skills needed to produce informed, evidence-based, and effective marketing solutions to meet organisations’ demands. 

The programme is well-suited for individuals passionate about marketing and data analytics. The practical focus of the programme ensures that graduates are well positioned to secure successful careers in large organisations, startups, or as entrepreneurs. 

Entry Requirements

An undergraduate degree at 2:1 Honours (or equivalent) from a recognised university.

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Fees

For fees and funding options, please visit website to find out more.

Programme Funding

UCL offers a range of financial awards aimed at assisting both prospective and current students with their studies.

Student Destinations

As Marketing has increasingly become a data and digital technology-driven practice, employers are looking for specialists who combine traditional marketing theory and cutting-edge data analytical skills to assist companies through data-driven solutions. 

Module Details

Core Modules
  • Statistical Modelling (15 credits)
  • Principles of Marketing (15 credits)
  • Marketing Analytics (15 credits)
  • Programming for Analytics (15 credits)
  • Economics and Marketing Strategy (15 credits)
  • Market Intelligence (15 credits)
  • Machine Learning and AI for Marketing (15 credits)
  • Business Project (45 credits)
Optional Modules
  • Pricing Management (15 credits)
  • Data Management: Tools and Techniques (15 credits)
  • Digital Marketing and Online Platforms (15 credits)
  • Causal Inference for Marketing (15 credits)
  • Decision and Risk Analysis MSIN0159 (15 credits)

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