Our Marketing (International Marketing) MSc is designed for those seeking to develop their knowledge of global and multi-cultural marketing – positioning you for a career in a multinational organisation.
On the course, you will learn both theory and practice of international marketing at an advanced level, providing you with an in-depth, critical understanding of research methodologies, and marketing planning and strategy.
You will examine how cultural differences, new technologies and the rapid emergence of economies such as Brazil, Russia, China and India create both opportunities and challenges.
Full time students also have the option to add work experience to their Masters through a year’s paid placement in industry.
This course is part of our Marketing MSc programme. All students complete the same core modules, then from the end of your first term you can tailor your course with specialisms and option modules.
Marketing MSc
Marketing (Digital Marketing) MSc
Marketing (Social Marketing) MSc
Marketing (Branding and Communications) MSc
The entry requirements listed here are our typical offer for this course if you wish to begin studying with us in 2021. They should be used as a general guide.
Degree and experience
Normally a good honours degree or equivalent is required. Work experience is useful but not essential. Applicants with non-standard entry qualifications will be considered. If you are unsure whether you meet the entry requirements then please contact us.
International students who need help meeting the academic entry requirements should contact our International College.
English language requirements
IELTS 6.5 overall with a minimum of 5.5 in each element. Find out more about the other English qualifications that we accept.
International students whose language skills do not match the IELTS scores set out here should consider applying for this course through the Extended Masters programme at the university’s Language Institute.
For fees and funding options, please visit website to find out more
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