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  • DeadlineStudy Details:

    Short duration – 9 months

Course Description

Specialize in marketing management for luxury tourism.

This program will introduce you to new marketing tools and innovative trends and technologies using a combination of practical and field-work learning.

It will equip you with the knowledge, skills and abilities to devise and lead successful luxury marketing strategies – highly sought after by high-end tourism companies and premium brands.

You will immerse yourself in one of the world’s luxury capitals – Marbella – where you will rub shoulders with like-minded peers in an environment perfectly suited to gaining a deeper insight into the luxury market.

Entry Requirements

A copy of academic credentials (Degree, final official transcript for the full degree program). The school accepts documents in English, or one of the Swiss national languages, i.e. French, German and Italian. If not, an official notarized translation in English will be required.

Postgraduate Diploma applications from non-degree holders with extensive documented work experience will be reviewed on a case-by-case basis. Non-degree holders may qualify for a Professional Development Diploma, not a Postgraduate Diploma.

Fees

Please see our website for fee information

Student Destinations

A program that provides that crucial foot in the door

90+ Luxury brands come to our campus to find talent

Unlock a career in luxury with the Les Roches name

At Les Roches, we have an unrivalled reputation and a long history of working with luxury brands, so by joining this program, you gain access to an exclusive world that’s almost impossible to enter without this kind of introduction.

Career support tailored to you

From the very start of the program and throughout your time at Les Roches, our careers advice experts on the Careers Development and Industry Placement (CDIP) team will work with you to understand your ambitions and help identify and place you on a career path that suits you.

Module Details

Using a highly focused and practical learning approach, this Master’s equips you with both the practical know-how and the theory to truly excel in this fast-paced, competitive industry with the world’s most premium brands.

Term 1:

Immerse yourself in the world of marketing and luxury. Learn about new innovations and concepts, digital and data-driven marketing and luxury trends.

Term 2 (3 months):

Delve deeper into marketing and leadership theories, discover how brand value is created and performance is measured and complete your Capstone project, which gives you valuable, hands-on experience in a real-world environment.

Internship (optional)

Find out more and apply

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