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MSc Hospitality Strategy and Digital Transformation

  • DeadlineStudy Details:

    1.5 years

Course Description

Specialize in digital revenue management and the ways data and technology can strategically grow a hospitality business

A unique, world-first leadership program that recognizes the importance of digital transformation and innovation in the hospitality industry.

The Master’s will teach you how to drive revenue through technology, data and analytics – from the start of the customer experience journey to operations optimization.

The Master’s will expose you to the industry and its experts through various modules, a business field trip and either a hands-on Capstone project or an internship. It is perfect for innovators, particularly hospitality professionals and career switchers.

Entry Requirements

Bachelor of Business Administration level degree. Relevant work experience of minimum 2 years is preferable, but not required.

Fees

Please see our website for fee information

Student Destinations

On this Master’s program, you will become immersed in all the ways that digital transformation is revolutionizing the hospitality industry, gaining direct exposure through visiting industry experts, applied projects, the business field trip and the internship or Capstone project.

Develop sought-after skills for the hospitality industry of the future

The only program of its kind in the world, this Master’s will give you the skills, knowledge and vision you will need to land a career in an industry that is harnessing the power of digital technology to secure its future.

200 Brands visit our campuses every year to find talent.
94% of career-seeking students have one or more job offers on graduation.

Module Details

A logical course structure covers the tactics involved in digital transformation, followed by the strategy of how to apply them, and finally how to lead the way.

This program combines the discipline of data analysis with creative thinking to enable the forward-looking, innovative hospitality leaders of tomorrow.

You will gain exposure to the industry throughout, culminating in a six-month internship or Capstone project.

Term 1

Learn the fundamentals of digital technology and innovation in the sector, how to increase revenue and create value, the latest industry trends, technology in operations and artificial intelligence.

Term 2

You discover how to apply the latest technologies in a hospitality setting, devise strategies for revenue optimization through digital marketing and learn about new business models, before finding out how to lead and innovate in the industry.

Find out more and apply

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