MA Film Marketing

Applicants should present at least one of the following:

One of:

• An Undergraduate / Bachelor’s Degree with Honours; or 
• An equivalent (International) or Higher Qualification; or
• An equivalent professional qualification; or

• Substantial professional experience in film or a related area of the arts, or in marketing and sales

As well as:

• Short resume / CV and brief explanation of why you think you will make a good marketeer. Max. 200 words; and
• A description of a recent marketing campaign for a feature film or television series. What were the key messages of the campaign? What were its most effective/memorable elements? Who do you think were its target audience(s)? 500 words; and
• Take two recent film posters (include them in your submission) and tell us why you think they do – or don’t – work. 250 words.

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Graduate careers include direct progression into the industry, and we will support you in securing mentors and work placements while you are a student.

Graduate careers include those in film distribution, international film sales, the exhibition sector (cinemas), broadcast, platform and SVOD providers and the whole of the in-production publicity and marketing production cycle that runs from casting through to delivery and launch. This is true for both feature films and for HETV drama productions which have trebled in volume over the last five years. The skills are also transferable into the even larger general consumer marketing and PR world for other non-film products in the arts (theatre, music) and in the consumer market generally.

Please visit our website for module details