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MSc PGDip PGCert Fashion Marketing Management

  • DeadlineStudy Details:

    MSc/PGDip/PGCert One year full-time or two years part-time.

Course Description

The MSc Fashion Marketing Management degree at Cardiff Met is a dynamic and exciting course that blends fashion, marketing and management principles to equip you for a career within the global fashion industry. The overall aim of the programme is to develop fashion marketers who can run and successfully integrate at a managerial level in a broad range of fashion organisations and marketing environments.

The course will be ideal for graduates motivated by the desire to launch or develop an existing career in the fashion industry.  Central to our MSc Fashion Marketing Management degree is the opportunity to integrate marketing theory with and principles with practice, especially in relation to your own career needs.

You will gain critical insights into the needs and desires of fashion consumers, understand the importance of brand marketing in fashion and the international scope of the fashion industry. You will explore aspects such as fashion buying and merchandising including trend prediction, supply chain management and fashion forecasting.

Entry Requirements

All students should hold a relevant first degree or equivalent, at least Lower Second class (2:2) or relevant experience, that will need to be evidenced and verified and for which references will be sought.

Applicants with non-standard entry qualifications will be considered. If you are unsure whether you meet the entry requirements then please contact us.

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Fees

For fees and funding options, please visit website to find out more.

Programme Funding

A range of bursaries, scholarships, loans and grants are available. Please visit website to find out more.

Student Destinations

The MSc Fashion Marketing Management degree has been designed for people wanting a successful and rewarding marketing career in the Fashion Industry. Expected career paths include but are not limited to:

  • Buying and Merchandising
  • Positions in Advertising
  • Fashion Brand Management
  • Public Relations and Publicity
  • Fashion Writing
  • Fashion Marketing and Consumer Research
  • Sales and Brand Development
  • International Fashion Marketing Strategy

Module Details

Term 1: (September – December)

  • Multi-channel Fashion Marketing
  • International and Luxury Brand Management
  • Creative Direction and Communication for Fashion

Term 2: (January – May)

  • Understanding the Fashion Consumer
  • Strategic Fashion Buying and Product Management
    Modern Marketing Research

Optional:

  • In Search of Creativity, Innovation and Difference

Term 3: (Summer)

  • Fashion Dissertation (60 credit)
  • Marketing Plan in a Fashion Context (40 credits)
  • Work-based Learning (20 credits)
  • Marketing Internship (20 credits)

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