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MSc PGDip PGCert Digital Marketing Management

  • DeadlineStudy Details:

    MSc/PGDip/PGCert One year full-time or two years part-time.

Course Description

The MSc Digital Marketing Management at Cardiff Metropolitan University has been designed in conjunction with the Digital Marketing Institute and the needs of the digital industry. It will equip you with a wide range of digital and social media marketing knowledge and techniques. The aim of the degree is to develop digital marketers who can succeed at a managerial level in today’s demanding digital marketing landscape.

Digital marketing channels have revolutionised the manner in which all businesses operate and market their business activities – as such digital marketing is a pivotal ‘must do’ activity. Consequently, employers from all sectors are seeking out graduates with digital marketing skills in an endeavour to capitalise on current and future digital trends. This degree has professional practice at its core with content being created and delivered by both academic staff and industry practitioners.

Entry Requirements

All students should hold a relevant first degree or equivalent, at least Lower Second class (2:2) or relevant experience, that will need to be evidenced and verified and for which references will be sought.

Selection Procedure:

Selection for this course is through an application form and where relevant an interview.

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Fees

For fees and funding options, please visit website to find out more.

Programme Funding

A range of bursaries, scholarships, loans and grants are available. Please visit website to find out more.

Student Destinations

The MSc Digital Marketing Management degree has been designed for people wanting a successful and rewarding marketing career in today’s digital economy. Expected career paths include:

  • Digital Marketing
  • Mobile Marketing
  • SEO Account Management
  • Web Analytics
  • Search and Social Media
  • Web Content Management
  • Digital Creative Development
  • Marketing Communications
  • Marketing

Module Details

Semester 1 (Certificate = Completing 60 credits):

  • Multi-channel Digital Marketing (20 credits)
  • Contemporary Trends in Digital Marketing (20)
  • Digital Content Creation and Copyrighting (20 credits)

Semester 2: (Diploma = Completion of stage 1 and an additional 60 credits):

  • Consumer Behaviour – Knowing your Digital Customer (20 credits)
  • Digital Analytics & Insights (20 credits)
  • Modern Marketing Research (20 credits)

Optional:

  • Marketing Internship (20 credits)
  • In Search of Creativity, Innovation & Difference (20 credits)

Semester 3: Masters = Completion of stages 1 & 2 and either:

  • Digital Dissertation (60 credits)
  • Marketing Plan in a Digital Context (40 credits)

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