Postgraduate Studentships - Search for funding opportunities.
Postgraduate Studentships - Search for funding opportunities.
Study Details: 30 months (part-time and online)
The Digital Marketing MSc is a fully online, part-time programme, providing a comprehensive and high-level education from an elite AACSB, AMBA and EQUIS accredited Management School. The programme ensures that you are equipped with the specialist knowledge and professional skills to become a digital marketing manager, either in your current employment or when forging a new career in the field of marketing.
The curriculum combines essential digital marketing content such as marketing strategy, consumer behaviour, digital communications, social media marketing, and brand management with core business skills which are tailored to the needs of marketing practice, including leadership, data and financial management, business ethics and corporate social responsibility (CSR).
You will graduate from the programme with enhanced skills and knowledge that will enable you to be a highly effective professional digital marketer, manager, and leader who is able to strategically influence your organisation.
On completion of the programme, you will have gained an excellent understanding of the digital marketing environment and how it continues to influence marketing strategy and practice within complex international settings.
During your studies, you will develop your understanding of core theory and concepts in digital marketing, apply analytical and problem-solving techniques to the decision-making process in real-life business contexts, and learn how to present your analysis to others in a professional and persuasive manner.
You will also build a critical awareness and understanding of the role of digital marketing managers and strategy within the context of business sustainability, and ethics; helping you to undertake effective roles in business organisations as a responsible manager.
All applications will be considered on a case-by-case basis. If you want to discuss your previous qualifications and experience before applying, please contact us now via LiveChat.
Applicants should possess either:
All applicants must provide evidence that they have an English language ability equivalent to an IELTS (academic) score of 6.5.
If you don’t have an IELTS or equivalent certificate, you can take our free online English test to assess your proficiency. You don’t need to prove your English ability if you are a national of, or have completed a qualification equivalent to a UK degree in, any of these countries.
Full tuition fee – £16,868 (2024/2025 academic year)
After completing this programme, you will be able to develop your existing marketing career, move into a role within the digital marketing sector or work within a general management position. Graduates will be equipped with the knowledge, skills, awareness and confidence to be highly effective managers and digital marketing professionals able to influence organisational strategy and practice.
You will have a clear understanding of the career opportunities available and have clarity over your career aims. Your understanding of opportunities will be enhanced by access to guest speakers from who are leaders in digital marketing through webcasts, webinars and though networking events. Furthermore, you will be able to access a broad range of marketing, management, and leadership positions in the private, public and voluntary sectors.
The Digital Marketing MSc consists of the following taught modules and a final dissertation project. There is a brief break scheduled between modules to allow students to refresh themselves and reflect on what they have learned.
Shorter postgraduate diploma (120 credits) and postgraduate certificate (60 credits) awards are also available in this subject.
Why study online with Liverpool? By studying online and part-time with Liverpool, you can gain a highly regarded qualification from a prestigious red...
