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  • DeadlineStudy Details:

    MA 1 year full time, 2 years part time

Course Description

  • Gain advanced knowledge of social media in business contexts
  • Understand brand strategy and properties of different platforms
  • Develop technical proficiency in content creation, engagement metrics, SEO, and AI
  • Our vibrant postgraduate community benefits from research-inspired teaching from experts in social media and related subdisciplines, including gamification and critical video game theory, celebrity cultures, promotional cultures, algorithm bias, and user data analysis
  • Gain valuable transferable skills in management of social media, user research and design, campaigning, branding, budgeting, reputation management, and digital marketing strategies

Entry Requirements

Normally a minimum of a 2:2 Honours degree with 53% or above, or international equivalent, in a relevant subject that includes some coverage of media studies or other theory-focused media-related course, cultural studies, sociology (or a social science course), history, politics, literature, philosophy.

We will also consider applicants with a degree in a non-related subject providing you have at least one year’s experience within the fields of media and/or the cultural industries. Additional information may also be requested to consider these applications.

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Fees

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