MA Place Branding

*This course is subject to review. We periodically review our programmes to make sure the content and teaching stay up to date and relevant. Please check this page regularly for updates.

Cities, regions, and countries have, in the post-pandemic era, significantly ramped up their capacity in marketing, communications, branding, tourism, economic development and resident engagement. As cities cope with increased migration, climate action mitigation and sustainability goals, shifting work patterns, and increased tourism competition, the need for trained personnel who understand the nuances of place branding strategies and implementation is growing exponentially.

This wide-ranging course will be led by a team of academics with industry experience working in cities and countries in North America, Europe, Africa and the UK. Embedded in the degree will be access to world-leading professionals and firms, agencies, government bodies, DMOs and people working in the field from all over the world. It will encompass four core modules and a major project. There will be an opportunity to work towards a real-world client problem or brief for credit.