MBA Master of Business Administration (Advertising and Brand Management)

The Master of Business Administration program will equip you with a critical understanding of business and management essentials, covering areas such as people management, strategic marketing, and financial proficiency. You’ll develop strategic leadership skills crucial for success in the professional world, and the ability to assess organisational strategic positioning. 

In our Masters of Business Administration (Advertising and Brand Management) programme, you’ll gain a comprehensive understanding of advertising and brand management and their critical role in the business landscape. You’ll explore the intricacies of advertising planning and brand leadership within modern contexts, exploring theoretical perspectives on strategic brand stewardship and advertising campaign management, aiming to identify and capitalise on market opportunities. 

As a Hertfordshire MBA student, you’ll be supported by first-class facilities, including our virtual learning environment, StudyNet, which provides access to other students, lecture notes and over 100,000 e-books and e-journals. 

Why choose this course?

• Make a powerful difference to your organisation by developing a strategic, global outlook and experience in everything from accounting to marketing. 
• Expand your career opportunities by earning a highly respected Master of Business Administration (MBA). 
• Take a life-changing professional journey and expand your mind, skills, career potential and professional network. 
• Challenge your assumptions and gain a critical, reflexive approach to strategic leadership and management. 
• Focus on industry best practices through live consultancy, underpinned by cutting-edge research. 

Our Postgraduate studies are sector-leading amongst over 100 Higher Education Institutions in the UK, as evidenced by our extraordinary achievement: 

• 2nd overall in the Postgraduate Taught Experience Survey (PTES) out of 101 institutions (Advance HE, 2023) 
• 1st for Skills Development, 2nd for Support, Resources, Community and Assessment (Advance HE, 2023) 
• Business and Management Studies ranked in the top 25% of UK universities for research impact (Research Excellence Framework, 2021).