Our master’s in Marketing Strategy and Innovation gives you a sound understanding of the principles and state-of-the-art practices of marketing. This postgraduate degree aims to equip you with rigorous theoretical and practical knowledge of professional marketing practice, the quantitative and qualitative analytical skills required to make complex marketing decisions, soft skills to influence people and organisations such as team-working, communications and leadership.
Explore how to innovate and create a buzz about new launches. Gain the latest knowledge on customer analysis, advertising, digital and social media marketing, fashion brand management, storytelling, sponsorship and other current topics. Through subjects including ethics and corporate social responsibility, reflect on the impact of your own work and that of the industry.
GMAT
We do not require a GMAT or GRE for this course but if you have already taken the test we would advise you to upload a copy of your result to your online application form.
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Recent graduates have secured positions in companies including:
Previous graduates have gone on to work in agencies for marketing, advertising and digital, media & engertainment and financial services. Working across the UK, EU and Asia.
What will you learn
Please see our website for current modules
We encourage our students to seek out new information, to adapt and to constantly update their beliefs because being responsible in business means bei...