Embrace new marketing ideas and challenges!
Start dates – January, April and September
The triple-crown accredited (AACSB, AMBA and EQUIS) Adam Smith Business School at the University of Glasgow offers the CIM accredited online MSc Marketing to equip you with the skills to promote a career in today’s digital marketing environment.
Due to increasing consumers of products and services, marketing has never been in more demand than now. For marketeers seeking to future-proof their marketing skills in business, this online MSc Marketing facilitates success, through building your ability to harness the latest data-based, service-centred and digital techniques.
“This programme helped me to deepen my knowledge in consumer studies and I managed to find a dream job in market research.” – Natela Tcaava, Online Msc Marketing student
Ranked 15th in the UK, top 60 worldwide for International Strategic Marketing (Campus Masters) – QS Business Master’s Ranking 2025: Marketing, the University of Glasgow is committed to delivering a highly-esteemed programme which will enable you to thrive in the world of marketing.
Master tomorrow’s marketing skills today
The University of Glasgow’s online MSc Marketing applies the latest technologies to marketing fundamentals. Explore the latest topics from analytics to social media marketing, marketing communications strategies and digital marketing. Ideal for ambitious, career-minded individuals, this online MSc will equip you with the skills to promote a career in today’s hyper-digital marketing and communications environment.
Promote a marketing career in a digital world
To match your career path, the programme features optional courses, including digital, retail, service, social media marketing and marketing ethics, consumption and technology – a choice of current subjects designed to expand your expertise in today’s marketing techniques. Study of these subjects are crucial for success in today’s digital, customer-centric environment and ensures that you will graduate as a candidate with skills that are in high demand in the marketing field.
Career Opportunities
Top 5 marketing jobs for our current students
100% online, interactive learning
Studying online means you don’t have to sacrifice your current career in order to pursue a new one. You would be able to access our interactive resources from anywhere and at any time; this includes videos, interactive quizzes and discussions – resources dedicated to helping you to learn and achieve your career goals. At the University of Glasgow you can further your ambitions without compromising your current commitments.
Curriculum
Duration: MSc in Marketing – 2.5 years
Core courses
Optional courses (select two of the below):
Entry requirements
You should have a second-class undergraduate degree from a recognised university or an equivalent qualification from a recognised institution.
We also welcome candidates with non-academic qualifications and backgrounds; candidates with more than three years’ work experience will be considered.
Rankings
International students
Applicants must have an IELTS score of 6.5 with no less than 6.0 in any band.
Join an institution where ambitious people are driven to succeed. Study our online MSc Marketing and start changing the world today.
What is it like to study in the Virtual Learning Environment? The University of Glasgow (VLE) is an online portal where students can access everything they need for their course. Discover what it’s like to study this way.
Please visit our website for fee information
The University of Glasgow The University of Glasgow has been changing the world for more than 570 years. A member of the prestigious Russell Group of ...