Postgraduate Studentships - Search for funding opportunities.
Postgraduate Studentships - Search for funding opportunities.
Study Details: MSC/PGDip/PGCert 1.5* - 5 years online *depending on module availability
This master's degree will help you gain an in-depth background in strategic and tactical areas of marketing, and develop critical thinking skills and the ability to identify and understand opportunities and risks associated with marketing decisions.
Key features
Learn how your marketing decisions will affect financial, social and broader environmental outcomes, and become a better marketing leader.
Academic direction is provided by Birkbeck, University of London, one of the world’s top research universities. Birkbeck academics are research-active across a range of disciplines and regularly contribute to public debate and publish in leading academic journals.
The degree is accredited by the Chartered Institute of Marketing, which is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.
As a graduate you can pursue careers in advertising, media, digital marketing, event marketing, public relations, product, brand and marketing management, market research, consulting and management.
Fit your studies around your commitments and pursue an internationally recognised degree without putting your life on hold. Continue to build your career momentum while gaining the knowledge and skills to unlock future opportunities. Benefit from comprehensive study materials written specifically for the programmes by leading experts.
For the MSc or Postgraduate Diploma you will need a first- or second-class honours bachelor’s degree (or an acceptable equivalent), in any subject, from an acceptable institution.
For the Postgraduate Certificate you will need a first- or second-class bachelor’s degree (or an acceptable equivalent) or two years minimum work experience in a relevant field. This will most commonly be in a marketing or management position but each application will be considered on a case-by-case basis.
Students who are admitted onto the Postgraduate Certificate or Postgraduate Diploma, upon successful completion of that award, will be able to progress to a higher award.
If you do not meet the standard requirements, we will consider each application on its own merits. Our Admissions Panel will consider whether any alternative qualifications or work experience you have are suitable for entry to the programme.
Graduates can pursue careers in advertising, media, digital marketing, event marketing, public relations, product, brand and marketing management, market research, consulting and management.
This degree can be useful in a variety of marketing roles within local and national government, in for-profit and not-for-profit organisations, and in large, SMEs, start-ups and family businesses.
Possible professions include Head of Marketing, Head of Digital, Brand Manager, Campaign Manager, Digital marketing manager, Social Media Manager, Market Insight Manager, Strategic Marketing Manager and Media and Communications Manager.
MSc Marketing - structure
MSc: Five compulsory modules, three optional modules and dissertation part 1 and 2.
The minimum period of registration is subject to module availability and modules will be launched on a rolling basis from October 2020 onwards. Based on the current module release schedule, if commencing studies in April 2021, it is expected that the MSc will take a minimum of two years to complete, and if commencing in October 2021, a minimum of one and a half years to complete.
Five compulsory modules
Three optional modules
Dissertation
PGDip Marketing - structure
PGDip: you must complete, five compulsory modules and three optional modules.
Five compulsory modules
Three optional modules
PGCert Marketing - structure
PGCert: You must complete four modules, two compulsory modules and two optional modules.
Two compulsory modules
Two optional modules
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