Masters Degree Description
The MSc Marketing & Consumer Behaviour will equip you with a comprehensive grounding in approaches to understanding consumer preferences, judgements and decision-making.
- You'll learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers.
- We will enhance your employability by fostering the development of the real-life and job-relevant competencies and skills that are required to succeed in today's competitive job market. You will be provided with the strong knowledge base and hands-on research experience needed for succeeding in today's competitive job market.
- You will develop the skills necessary to conduct independent research and to understand:
- the psychological and cultural processes underlying consumer behaviour
- the psychology of consumer preferences and choices
- psychological theories of attitude change, persuasion, and influence
- the psychology and strategy of branding
- how to create and sustain customer experience
- behavioural economics (including the psychology of pricing)
- the psychological impact of various types of media and advertising
Entry Requirements
You should have (or expect to be awarded) an undergraduate degree of at least upper second class standard in a relevant/related subject.
Appropriate work experience will be considered in place of an undergraduate qualification on a case-by-case basis. This may include (but not be limited to) sufficient experience within a design agency, and/or marketing or advertising department.
Fees
For fees and funding options, please visit website to find out more
Programme Funding
Goldsmiths offers a range of financial support including postgraduate scholarships, bursaries and fee waivers. These are awarded based on a variety of criteria, for example academic achievements or personal circumstances.
Student Destinations
Possible careers for graduates of the programme include:
- Consumer insight
- Market research
- Consumer research
- Marketing
- Media
- Communications
- Advertising
- Consumer research
- Entrepreneurship
- Public relations
Module Details
The MSc in Consumer Behaviour consists of:
- six compulsory modules (90 combined credits)
- two or three optional modules (30 combined credits)
- a research dissertation (60 credits)
The modules are organised within the Institute of Management Studies (IMS) and most have a strong practical component.
Compulsory modules
- Consumer Behaviour 15 credits
- Psychology of Marketing and Advertising 15 credits
- Research Design and Applied Statistics 15 credits
- Marketing Strategy 15 credits
- Creating Customer Experiences 15 Credits
- Consumer Culture 15 credits
- Research Project/Dissertation 60 credits
Option modules
You can also choose up to 30 credits of option modules. The list of approved modules will include those run by the Institute of Management Studies and by other departments at Goldsmiths that have modules relevant to Consumer Behaviour.
- Assessment and Selection 15 credits
- Organisational Behaviour and Health 15 credits
- Training and Development 15 credits
- Training, Coaching and Counselling 15 credits
- Leadership and Talent Management 15 credits
- Innovation Theory 15 credits
- Design Thinking 15 Credits
- Project Management 30 credits
- Innovation Case Studies 15 credits
- Technological Innovation & Market Creation 15 credits
- Digital Marketing and Branding 15 Credits
- Marketing Analytics 15 credits
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