Postgraduate Studentships - Search for funding opportunities.
Postgraduate Studentships - Search for funding opportunities.
Study Details: MSc 1 year (full-time)
The MSc in Marketing enables you to explore the exciting world of modern The MSc in Marketing enables you to explore the dynamic world of modern marketing and its pivotal role in helping to shape and steer corporate strategies in business and other professional sectors. This one-year full-time course offers an in-depth understanding of key academic marketing theories, current marketing industry issues and opportunities to gain practical experience abroad.
We work with the leading UK professional body, the Chartered Institute of Marketing (CIM), to also offer you the opportunity to gain professional qualifications by taking advantage of the exemptions our CIM Accredited Degree provides.
You will study core modules that include marketing management and strategy, buyer behaviour and marketing innovation, marketing theory, contemporary marketing communication and business-to-business marketing. You will also select optional modules, ranging from digital marketing to global sports business and complete a dissertation or business project.
The option also exists to take a module on the theory and practice of influencer and content marketing, which can replace the dissertation or business project and consolidates your knowledge gained from the course.
Away from taught learning, you will be able to take part in extracurricular activities, which will give you valuable business insight and develop vital networking opportunities.
You will also be able to enjoy marketing presentations by guest speakers, including expert academics and senior representatives from major multinationals.
You will need the equivalent of a UK first or upper second class honours degree.
For fees and funding options, please visit website to find out more
Our postgraduate programmes with a focus on employability fully equip you with the skills and industry insight to embark on a successful and rewarding business career.
The knowledge and understanding you develop reflect the Department’s values of sustainability, wellbeing and equality of opportunity across the globe.
You gain a combination of analytical and practical skills that employers value, such as independent thinking and problem-solving, and are able to enhance your people skills that are essential in business and much sought after by employers.
Core modules:
Either
Research Methods and Dissertation in Marketing (International study route and business project routes available)
Or
Influencer and Content Marketing:
In recent years, optional modules have included:
Arts, Heritage and Tourism Marketing
Digital Marketing
Global Marketing
Global Sport Business
Retail Marketing Management
Social Marketing
Designing and Marketing Services
Advanced Marketing Strategy
Consulting
Innovation and Technology Management
Science of Leadership
Society and Sustainability
A language module such as those offered by the University’s Centre for Foreign Language Study
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