Postgraduate Studentships - Search for funding opportunities.
Postgraduate Studentships - Search for funding opportunities.
Study Details: 12 months full-time, 24 months part-time
Whilst technology has transformed the way businesses operate, the importance of an effective marketing strategy remains unchanged. MSc Marketing is a programme that focuses on the fundamentals of the discipline as an area of academic study and professional practice.
Our master’s in Marketing is accredited by the Chartered Institute of Marketing (CIM). Throughout the programme, you will explore traditional theories, contemporary practices and the latest trends from the worlds of marketing and communications. With the support and guidance of our academic team, you will develop key professional skills and learn to apply theory to practice.
MSc Marketing is aimed at students who do not necessarily have a background in business or business-related studies, and who wish to develop their knowledge of marketing. The programme is highly industry-focussed and culminates in the Industry Collaboration Project. You will choose one of four options to look at a real industry problem and provide researched solutions, helping you put your learning into practice. This is a research-informed programme with a practical slant. During your time with us, you’ll work on live briefs, examining products and services which are highly desirable to consumers, while running real-life campaigns.
Normally a minimum 2:2 honours degree or equivalent or successful completion of the Graduate Certificate.
A wide range of professional qualifications are also accepted either in partial or complete fulfilment of entry requirements.
Where a student has gained a recognised honours degree but does not meet the normal entry qualification requirement, they may still be considered for entry if they can demonstrate relevant work experience of a minimum two years duration post study and acceptable level of responsibility.
Please see our website for fee information
On this Chartered Institute of Marketing-accredited course, you will gain a highly regarded formal qualification, as well as personal and organisational management skills that will enhance your career prospects. Our graduates have gone on to employment in a wide range of organisations, working in areas including brand management, marketing communications, social media marketing and heritage marketing.
Semester one
Marketing Management
International Relationship Management
Semester two
Digital Marketing Analytics and Strategy
Online and Offline Consumer Behaviour
Semester three (Industry Collaboration Project (ICP) – choose from:)
Work Placement
Internship
Dissertation
Entrepreneurship
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