MLitt Marketing

• A  2.1 undergraduate Honours degree in business, marketing or a related subject from the UK or the equivalent international qualification. Applications are also considered from applicants who have majored in another subject but have a business or marketing minor. Applicants with business experience are welcome, and work experience may be taken into account in the evaluation of applications.

The qualifications listed are indicative minimum requirements for entry. Some academic Schools will ask applicants to achieve significantly higher marks than the minimum. Obtaining the listed entry requirements will not guarantee you a place, as the University considers all aspects of every application including, where applicable, the writing sample, personal statement, and supporting documents.

Application requirements

• CV that includes your personal details with a history of your education and employment to date
• personal statement explaining why you have chosen the programme, why this subject is important to you and why you have applied to study at the University of St Andrews Business School in particular (500 words) 
• one original signed academic reference 
• academic transcripts and degree certificates

For fees and funding options, please visit website to find out more

Alumni from the Masters in Marketing, and from other Masters programmes in the University of St Andrews Business School, have secured employment in the fields of general management, marketing and brand management, marketing research, management consultancy, fund administration and other aspects of the financial services industry. 

Graduates from the Masters in Marketing have taken up roles in a wide variety of organisations in the public and private sector including: 

• Accenture 
• Amazon 
• Boston Consulting Group 
• Google 
• L'Oreal 
• LinkedIn 
• Microsoft 
• Procter and Gamble 
• Unilever 
• Volkswagen Group 

In the past, students on this programme have also gone on to set up their own businesses and have become successful entrepreneurs in different sectors. 

The Careers Centre offers one-to-one advice to all students as well as a programme of events to assist students in building their employability skills.

Compulsory

• Contemporary Global Issues in Management: focuses on how various global trends impact upon economies, organisations and the practice of management, business and marketing within the context of responsible enterprise.
• Consumer Behaviour: teaches you how to think systematically and critically about consumer behaviour, and develop the ability to identify and explain in a theoretically informed manner factors at individual, group, and environmental level that influence consumer behaviour, so that this knowledge can be applied to marketing within organisations.
• Marketing Research and Consumer Insight: introduces the latest marketing research tools used by organisations to answer questions critical for marketing success. Equips you with the skills for employing qualitative and quantitative methods suitable for examining consumers’ needs and behaviours in diverse consumption contexts. Examines each stage of the research process from problem definition to research design, data collection and analysis, as well as eliciting consumer insights and co-creation to formulate marketing plans.
• Marketing Strategy: examines how organisations create value propositions to target distinct customer segments at the strategic level. This module explores the management of both strategy and the organisation to build valuable customers and create stakeholder relationships, leading to lasting success. Focusing on the fundamental drivers of long-term prosperity and placing the firm’s capabilities at the service of customers and other stakeholders and not the other way around, the module demonstrates how organisations successfully deploy the 'outside-in' strategic framework.
• Dialogue and Debate in Marketing (Masterclasses): invited guest speakers with experience in marketing and related disciplines explore key marketing topics such as globalisation, consumer trust, technology, social marketing and behaviour change, PR and branding in interactive ‘masterclass’ sessions in order to develop an understanding of the topics through the lens of the practitioner.

Optional

Students choose two optional modules, taking one in each semester.  

Here is a sample of optional modules that may be offered: 

• Behavioural Finance 
• Entrepreneurship and Business Development 
• Entrepreneurship, Innovation and Creativity 
• Financial Systems
• International Financial Management 
• International Marketing 
• Leadership in Organisations 
• Managing People in Global Markets 
• Marketing and Society
• Managing Non-Governmental Organisations 
• Risk Management 
• Scenario Thinking and Strategy

Optional modules are subject to change each year and require a minimum number of participants to be offered. Some may only allow limited numbers of students (see the University's position on curriculum development). 

Dissertation

The final element of the MLitt is a 15,000-word dissertation. The dissertation is normally on a specific area of marketing. Students can develop a topic of their own which interests them and contributes to future career development and further study goals. 

You will be encouraged to consider a topic for the dissertation during Semester 1 and will submit your dissertation proposal early in Semester 2. The University of St Andrews Business School will review your proposal and assign a relevant dissertation supervisor on the basis of the proposal. 

To prepare you for the research required for your dissertation, you will attend a programme of weekly lectures as part of your Dissertation module. Dissertation projects may be group-based or completed individually (students are assessed individually regardless). You will undertake your research and write your dissertation over the summer, submitting in late August. 

If students choose not to complete the dissertation requirement for their Masters degree (MLitt), there are exit awards available that allow suitably qualified candidates to receive a postgraduate diploma (PGDip). By choosing an exit award, you will finish your degree at the end of the second semester of study and receive a PGDip instead of a MLitt.