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  • DeadlineStudy Details:

    MSc 1 year full-time

Masters Degree Description

Marketing is the business of engaging with the world.

Positive relationships with customers, employees, suppliers, other businesses, local communities, government and regulatory authorities are fundamental to organisational success.

Marketing ensures the reputational alignment of all these relationships through an understanding of behaviour, decision making and market research.

The business of changing the world is ours.

Our MSc in Marketing is designed to enhance your previous study with additional insights into core marketing concepts, processes and skills. We’ll help you become a marketing professional capable of analysing organisational scenarios and formulating evidence-based action plans.

Entry Requirements

This is a conversion course. Conversion courses allow you to study a subject unrelated to your undergraduate degree or current career, and support you with a change of career path. No prior knowledge or degree in the subject is required.

In order to be considered for an offer for this programme you will need to meet all of the entry requirements. Your application will not be progressed if the information and evidence listed is not provided.

With your online application you will need to provide:

  1.  A copy of your degree certificate and transcripts which show you have achieved a 2:2 honours degree in any subject, or an equivalent international degree. If your degree certificate or result is pending, please upload any interim transcripts or provisional certificates.
  2. A copy of your IELTS certificate with an overall score of 6.5 with 5.5 in all subskills, or evidence of an accepted equivalent. Please include the date of your expected test if this qualification is pending. If you have alternative acceptable evidence, such as an undergraduate degree studied in the UK, please supply this in place of an IELTS.

If you do not have a degree in a relevant area, your application may be considered on the basis of your professional experience. Please provide additional evidence to support your application such as signed and dated employer references.

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Fees

For fees and funding options, please visit website to find out more

Student Destinations

This wide ranging and varied learning experience will help enhance your career and demonstrate how you can make a difference along the way.

The programme will enable new opportunities for a career in Marketing, supplementing the skills and knowledge you acquired in your first degree. The MSc Marketing offers advancement in the student’s own discipline through complementary expertise and differentiation from other candidates in the field.

Module Details

Core modules for year one

  • Marketing Project    BST360    60 credits
  • Marketing Fundamentals    BST350    20 credits
  • Services Marketing    BST351    20 credits
  • Marketing Research    BST352    20 credits
  • Marketing in Context    BST353    20 credits

Optional modules for year one

  • Brand Management    BST354    20 credits
  • Digital Marketing    BST356    20 credits
  • International Marketing    BST357    20 credits

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