Postgraduate Studentships - Search for funding opportunities.
Postgraduate Studentships - Search for funding opportunities.
Study Details: MSc Full Time 1 year
The MSc Marketing & Technology aims to transform students into uniquely-trained individuals possessing the knowledge and skills required to be successful marketers in dynamic and technology-driven industries.
Companies such as Netflix, Airbnb, and Tesla have one thing in common: they break with the norms of existing markets and employ unconventional, technology-driven marketing approaches. Traditional marketing education all too often neglects the marketing abilities that these companies possess.
The MSc Marketing & Technology departs from the rather passive marketing logic that assumes markets and marketing channels are fixed features of reality. Instead, it shows how managers can proactively shape and create new markets and marketing landscapes.
The goal of this programme is to transform students into uniquely-trained individuals who understand how to leverage emerging technologies, such as 3D printing, Virtual Reality, and the Internet of Things, to design unique customer experiences, disrupt existing markets, and create entirely new ones.
You will be expected to hold a 2:1 minimum. Relevant work experience will be considered in place of an undergraduate qualification on a case-by-case basis.
For fees and funding options, please visit website to find out more
Goldsmiths offers a range of financial support including postgraduate scholarships, bursaries and fee waivers. These are awarded based on a variety of criteria, for example academic achievements or personal circumstances.
Companies across many industries have to cope with increasingly technology-dominated marketing environments. This programme is a response to the marketing needs of such companies. Also, entrepreneurial, technology-based firms will value the skills provided by this programme.
Typical jobs include, but are not limited to, the positions of marketing manager, product manager, brand manager, advertising manager, PR manager, media manager, digital communications manager, account manager, marketing strategist, marketing analyst, marketing consultant, or sales manager.
Compulsory modules
Optional modules
You can choose two optional modules to make up the remaining 30 credits
A melting-pot of ideas, one creative powerhouse One Goldsmiths At Goldsmiths, academic excellence and imaginative course content combine to make a pla...
