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  • DeadlineStudy Details:

    MSc 1 year full-time

Course Description

Explore two disciplines at the heart of business strategy in our unique dual-focus course, MSc Marketing & Strategy

Planning for a career in marketing or strategic management, brand management, or business planning in a management consultancy or a marketing agency? 

Our specialist MSc Marketing & Strategy course combines these two key disciplines, providing the theoretical background for making sound marketing decisions, both within companies and from advisory perspectives in service providers and consultancies. Our teaching illustrates the application of learned techniques to real-life situations.

Through this course, you’ll discover that marketing is not a free-standing activity, but one that needs to be at the heart of company strategy. The dual strands of this degree enhance understanding of the broader implications of decisions for the organisation as a whole, giving you the confidence and expertise to apply your skills in a variety of roles in company development.

Entry Requirements

When assessing your academic record, we take into account your grade average, and the position of the institution where you studied your qualification.

You must have, or be expecting to obtain, at least a 2.1 degree at Undergraduate level from a UK university, or overseas equivalent from a top-performing University.

This stream will suit a wide variety of candidates looking to break into business and we welcome applicants from all academic fields.

  • 2.1 achieved at Undergraduate level
  • We do not require a GMAT or GRE score, this will not be considered as part of your application or affect your outcome.

Find out more

Fees

For fees and funding information please see our website

Programme Funding

WBS Scholarships

We are investing in the future by enabling talented students to receive a top-quality business education.

We have £1million+ of WBS Scholarships available for students applying to study on our MSc postgraduate courses.

Scholarships awards range from 10% of your tuition fee to a maximum of 50% for exceptional candidates. They are highly competitive and awarded on an ongoing basis, so applicants are strongly encouraged to apply early.

We focus on attracting intellectually curious individuals who strive for excellence in everything they do. We welcome talented candidates from across the globe who are passionate about achieving their full potential, both academically and professionally.

Student Destinations

What do our graduates do? 

  • Area Manager
  • Portfolio Activation Executive
  • Head of Planning
  • Brand Manager
  • Client Servicing
  • Managing Director
  • Global Brand Director
  • Business Transformation Consultant
  • Key Account Manager

Module Details

Compulsory Modules

  • Critical Issues in Marketing
  • Strategic Management
  • Negotiation
  • Succeeding in a Sustainable Future
  • Market Research
  • Marketing & Strategy Analytics

Optional Modules

These are indicative optional modules which may vary year-on-year.

  • Marketing through Social Media
  • Creating Value with Marketing Experiences
  • Marketing with Digital Disruption & Transformation
  • Global Challenges in Management and Sustainability
  • Design Thinking
  • Marketing of Luxury Products and Services
  • Digital Strategy & Agile Transformation
  • Business, International Finance and Economics*
  • Entrepreneurship & Business Venturing*
  • Digital Business Services*

* Business in Practice only

Choice of Dissertation or Business in Practice route

  • Business in Practice
  • Dissertation

Find out more and apply

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