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  • DeadlineStudy Details: 12 months

Masters Degree Description

MA Music Management will prepare you for a career in the management of musicians across a range of disciplines, from popular music through to experimental sound practices. As a discipline, Music Management covers an extremely broad spectrum of activities, including the identification of musical talent, the curation of live events, the coordination of many stakeholders within the music industry, business and marketing, promotion, and accountancy. The evolving nature of these activities is central to this course, helping you to understand how the music industry works and how you may find your place within such an industry. 

In addition to its core focus, on the management of musical artists, MA Music Management examines the key roles and responsibilities involved in management, including accounting and financial management, business planning and delivery, strategic planning, the delivery and co-ordination of music activities and events. MA Music Management develops both theoretical and practical skills; the artist, and the promotion of their art, is at the heart of this management course, and central to the course ethos and design. The course is ideal for anyone that has completed an undergraduate programme in a related subject. Alternatively, it is suited to professionals who wish to return to study and further develop their own music management practices.

What to expect  

Entry Requirements

Offers will be made based on the following selection criteria, which applicants are expected to demonstrate:

  • An academic or professional background in the broad music discipline (or a related area) and/or an academic or professional background in management or business (or a related area)
  • Sufficient prior knowledge and experience of either music or management, as required to successfully complete the programme of study
  • An ability to engage in reflective, critical discussion about your work and the work of others
  • An interest in, and experience of, collaborative practices
  • A clear sense of your management interests in the broad area of sound and music 
     

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Fees

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Student Destinations

Graduates from this course could expect to go into roles such as:

  • Artist/talent manager
  • Artist relations and development
  • Artist agent
  • Promoter
  • Live events manager
  • Licensing manager

With the increasingly freelance nature of employment in the creative industries, this course will also offer you the guidance and confidence to become a freelance professional.

More widely, Careers and Employability at UAL will support you in your journey to becoming an innovator in the creative and cultural sectors through a programme of events, seminars, workshops, online resources and funding opportunities.

Module Details

Each course is divided into units, which are credit-rated. The minimum unit size is 20 credits. The MA course structure involves five units, totalling 180 credits. These are: 

Unit 1 – Music Industry Practices (40 credits)

This unit investigates the structures, principles and practices of an evolving industry. This unit will cover the history of the music industry, its present and potential futures, drawing particular attention to the need for an inclusive and diverse industry with sustainable practices.

Unit 2 - The Multiple Roles of The Artist Manager (20 credits)

The unit will address the multiple roles of the artist manager, and how they have evolved with the industry. It will investigate the business role including management structures, commission and other deals, contracts and the ways in which the manager and artist interact in developing their career. It will also explore the expectations of artists and the limitations of the manager, in terms of emotional and critical support. 

Unit 3 – Artist Development Strategies (40 credits)

This unit puts artist development at the fore of management and discusses the varied approaches to the role. The unit begins with the question ‘Is the music industry focused primarily on the artist or the song in the modern era’. This is a key area of discussion, and one that arguably the long-term future of the business is dictated by. From pop stars to sound designers, the unit will look at structures for developing the artist, and ensuring that their name is to the fore of any work done to develop the profile of their music.

Unit 4 - Collaborative Project (20 credits)

In this unit, you will identify, form, and develop collaborative working relationships with a range of potential partners, either within the University or externally. You’ll design and deliver a cross-disciplinary project to a bespoke brief, replicating the kinds of collaborative work that music management typically involves. 

Unit 5 - Masters Project (60 credits)

This unit will provide an opportunity for you to demonstrate the development of your own theoretical and practical work relating to music management. With full support from tutors, you will take on an artist in a management capacity. You will plan and manage the artist’s career, agreeing a business structure and fixing boundaries for their role. You will build a development plan for an initial 3 years, focusing on developing the artist as a brand alongside any product or event that they may undertake to release. In doing so, you shall synthesise the practical, reflective, and conceptual development in your work throughout the course. 

Programme specification

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