This course offers an opportunity to re-define moving image in a fashion context. Fashion implies commercial value but also invites and encourages a highly creative approach to cinematic storytelling that reflects culture. This course does not reflect a traditional ‘film school’ format, however, it is a course where you can develop a contextual framework and visual style through research, experimentation and digital innovation to formulate your own creative identity as a fashion filmmaker.
We encourage you to identify your motivation through critical engagement with fashion as a cultural entity and to find your most suitable role(s) in a traditional film production team through practice-based projects. The films produced on this course are short; they serve a purpose of interrogating the fashion discourse, showcasing fashion in motion and utiliszing fashion film as a vehicle for change. Storytelling, imagination, creativity and digital innovation are essential in this process.
For pre-selection, applicants are assessed on their portfolio and proposal submission in response to the above criteria and upon selection they will reach interview stage.
Your future employability is central to all our courses and as a student with us you’ll have access to a wealth of resources to prepare you for your future career in the fashion industry. Graduate Futures is our dedicated employability team who will work with you throughout your time with us to get you ready for employment. There are also a variety of opportunities on the course to enhance your employability.
Industry engagement
Throughout the course, students work closely with leading figures in fashion, film and creative production. You’ll receive direct feedback from guest speakers including award-winning filmmakers, directors and fashion activists that have recently included Fabio Mayor (co-founder of fe Creatives), Sara Arnold (Fashion Act Now), Tom CJ Brown (Animator and Filmmaker), George Horne (Filmmaker and co-founder of at Wander), Rhea Thierstein (Creative Director) and Liv Lockwood (Movement Director).
Block 1: EXPLORE - supports the transition to postgraduate level study through the following units:
This unit will introduce you to fashion and film as cultural practices, and explores how they come together to foster a new form of fashion image making and communication. Offering you a solid grounding in fashion and film theory, the unit will focus on research methods and methodologies, contemporary fashion communication and consumption, and how film is produced and distributed in a digital landscape.
This unit focusses on the contemporary fashion film and specifically how the moving image is being used within the fashion industry as a communication tool. It will introduce you to the film production process and essential ideation, management and organisational skills that are associated with film production for a fashion context.
On successful completion of these units you are eligible for the award of a Post Graduate Certificate (60 credits).
Block 2: SITUATE - expresses the shift from orientation and exploration of the discipline within LCF and UAL to a position of affirming your own interests and specific direction.
This unit is designed to mirror industry practice through the ideation and film production process in response to a live industry brief. You will be challenged to produce a 360-brand campaign situated in a commercial context that aims to interrogate fashion narratives and innovate with contemporary digital technologies. Specifically, the unit will be underpinned by UAL’s Social Purpose with an aim to effect change for an intended audience.
Students will have the opportunity to participate in an elective unit as part of this course. This is an opportunity for students to collaborate with students from other courses within the college.
The following is an example list of electives that have been previously delivered:
Please note:
On successful completion of these units you are eligible for the award of a Post Graduate Diploma (120 credits)
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