Over the last three decades, fashion has broadened its influence across the creative industries and many art forms. In parallel, new technologies have transformed how the fashion sector communicates with consumers. With the industry in this state of transition, it's more important than ever to analyse the impact of new media and to explore the needs of new consumers. MA Fashion Communication at Central Saint Martins embodies these paradigm changes.
We select applicants according to potential and current ability in the following areas:
This course is suitable for both recent fashion graduates and practising professionals.
Students from the Fashion Image pathway will have a broad range of career opportunities after graduation. This will include areas such as photography, illustration, image making, styling, digital editors, graphic designers, art directors and filmmakers.
MA Fashion Communication is designed to further progress your specialist skills. The course equips you with the skills needed for employment in the fashion communication industry at the highest level. Strong emphasis is placed on personal and professional development. The curriculum is enhanced by the energy that derives from the fusion of students across three pathways; as such, some (shared) units are delivered to all pathways on the course. You will interact with students from a wide range of backgrounds and cultures. As part of this, you will be expected to learn and problem-solve from their experience as well as your own. You will be expected to build your own relationships and networks externally to the college with the wider industry, taking advantage of the resources within the Kings Cross Knowledge Quarter and those further afield.
At an early point in the course, you will interact with students on the MA Fashion course, learning about the design process and developing your collaborative skills. You will also collaborate with students from the Graduate Diploma in Fashion course and with other Central Saint Martins courses (which may vary from year to year).
Unit 1: Investigation
Unit 1 is devised to challenge your assumptions and broaden your thinking. It will encourage you to develop a greater knowledge of your specialist subject, as well as the international aspects of the fashion communications industry. You will also study fashion and its histories within the context of art and design theory and practice. This will deepen your understanding of the impact of the social, economic and cultural role of fashion in society. You will explore the disciplines, rigour, operational aspects and the inter-disciplinary nature of the fashion industry. You will acquire a commercial and market awareness in order to gain an international perspective.
This is complemented by first-hand observation of how fashion collections are created and how fashion designers work. A project in this unit gives you the opportunity to work collaboratively with MA Fashion designers as they prepare for their show during London Fashion Week or their course-end exhibition. This mutually beneficial project may involve analysis of the designers’ collections and the creation of visual or written content as a creative response to their collections.
Unit 2: The Collaborative Unit
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