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MSc International Tourism Management and Marketing

  • DeadlineStudy Details:

    MSc 1 year full-time

Course Description

Tourism is an enduring industry that offers numerous worldwide career opportunities. Our course will give you a complete set of essential business and marketing skills, with the potential to excel in global tourism management positions.

You will gain an in-depth understanding of fundamental principles such as international business strategy, sustainable tourism management and business economics. Through our optional modules, you can then specialise in areas that align with your individual career prospects, including branding, digital marketing, corporate strategy and human resource management.

Through the company-based project or dissertation you’ll complete in the summer, you will demonstrate the practical application of your skills and knowledge through independent research relating to international tourism management and marketing.

Entry Requirements

2:1 (or international equivalent) in any discipline, including business and management.

You are required to submit a personal statement and a list of modules being studied in the final year (for applicants who have not yet completed their undergraduate degree).

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Fees

For fees and funding options please visit website to find out more 

Student Destinations

Career destinations for our postgraduates include:

  • accountants
  • finance and investment analysts
  • higher education teaching professionals
  • investment bankers
  • IT business analysts
  • management consultants
  • marketing professionals
  • public relations professionals
  • university researchers

Module Details

Semester one

Core modules

  • International Tourism Management
  • Business Economics
  • Marketing Management in the Digital Economy

Semester two

Core modules

  • Research Methods for Management Studies
  • Sustainable Tourism Management
  • International Business Strategy

Optional modules

Two from:

  • Branding and Marketing Communications
  • Business to Business Marketing
  • Digital Marketing

One from:

  • Corporate Strategy
  • Human Resource Management
  • Launching an Entrepreneurial Business
  • Managing for Sustainability

Summer

One of:

  • MSc International Tourism Management and Marketing Company Based Project
  • MSc International Tourism Management and Marketing Dissertation

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