MA Fashion Media and Communication is a ground-breaking practice-based course that challenges the sector and seeks to develop agile, innovative, creative leaders for emerging and future roles in industry.
By embracing fashion as a technology of worldbuilding this dynamic course is radically transdisciplinary in its approach to the creating and learning process. Here, existing disciplinary boundaries such as visual communication, creative direction, experience design gaming, strategy and futuring are traversed and different areas of practice come together to form emergent disciplines and build new models of making that are native to the project at hand and the present now in which they arise.
As we transition to an age of digital primacy, where fashion brands now operate as media platforms, fashion media & communication has emerged as one of the leading cultural forces of our times. Positioning itself at the intersection of this new paradigm, the course is actively future-focused and is aimed at those who want to push boundaries and disrupt existing approaches to fashion media and communication. Through design thinking, co-creation prototyping and entrepreneurship you will craft innovative and agile creative practices equipped and able to intervene in the challenges of our times to facilitate meaningful change.
You will explore the opportunities offered by emerging and advanced technologies for the envisioning, planning and design of extended reality environments and experiences. This includes investigating AI, gaming and platform systems, hybridised fashion experiences, community building and curatorial interventions, as well as strategic and speculative initiatives.
MA Fashion Media and Communication equips you with the skills, methods and professional confidence to push boundaries and innovate approaches to creative practice. In addition to developing the creative, technical and soft skills, you will strengthen your critical capacities through practice. You will learn contemporary organisational and workflow methods such as project management, system logistics and social engagement.
The course comprises three sequential stages – Explore, Situate, integrate – and a series of distinct practice-based units that blend individual and group work through a combination of rapid ‘sprint’ briefs and in-depth investigations. You will engage with diverse theoretical frameworks and methodological approaches that inform and enrich experiential design thinking and practice. Through a range of methods and approaches, the course is designed to guide you towards an individual critical position, informing your future transdisciplinary design practice.
On graduation you will work in emerging fields such as experiential design, creative direction, UI/UX, gaming, AI (product design, software architecture and visualisation), organisation design, design research and innovation, design insight, strategy and futurology.
APEL (Accreditation of Prior (Experiential) Learning)
Applicants who do not meet these course entry requirements may still be considered in exceptional cases. The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:
Each application will be considered on its own merit but we cannot guarantee an offer in each case.
For fees and funding information, please see website
All our postgraduate courses offer career development, so that you become a creative thinker, making effective contributions to your relevant sector of the fashion industry.
LCF offers students the opportunity to develop Personal and Professional Development (PPD) skills while studying through:
Stage 1: Explore - Supports the transition to postgraduate level study through the following units:
Stage 1 commences with the first two-day summit of the year, consisting of talks from industry experts from a wide range of disciplines, screenings and group discussions. The summit introduces and explores the central theme for the year and provides the conceptual and theoretical foundations for the practice-led units that follow. The summit also provides you with the opportunity to meet your cohorts as well network with some of the industry's leading practitioners and thinkers.
Alongside the talks, the summit also acts as a showcase for the graduating year’s Masters Project work.
On successful completion of these units you are eligible for the award of a Post Graduate Certificate (60 credits).
Stage 2: Situate - Positioning knowledge and skills gained in stage 1 to affirm your own interests and specific direction within an external professional context.
Stage 2 commences with the second two-day summit of the year, consisting of talks from industry experts from a wide range of disciplines, screenings and group discussions. Stage 2’s summit builds on the conceptual and theoretical foundation established in stage 1 by situating it within a broader socio-technological and climate context that will define stage 2’s research and practice-based units. As a public facing event, the summit provides you with the valuable opportunity to network with some of the industry's leading practitioners and thinkers.
Running alongside the talks, the summit presents a work-in-progress showcase of current student projects.
On successful completion of these units you are eligible for the award of a Post Graduate Diploma (120 credits).
Stage 3: Integrate - The culmination and incorporation of the knowledge and skills acquired throughout stages 1 and 2 which is expressed through the Masters Project
On successful completion of the Masters Project unit you are eligible for the award of a Masters of Art (180 credits). The final award grading is based upon the results of the Masters Project only.
Credit Framework
The University of the Arts London Credit Framework equates 20 credits to 200 hours of learning time.
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