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  • DeadlineStudy Details: MA 12 months

Course Description

This course offers an opportunity to re-define moving image in a fashion context. Fashion implies commercial value but also invites and encourages a highly creative approach to cinematic storytelling that reflects culture. This course does not reflect a traditional ‘film school’ format, however, it is a course where you can develop a contextual framework and visual style through research, experimentation and digital innovation to formulate your own creative identity as a fashion filmmaker.  

We encourage you to identify your motivation through critical engagement with fashion as a cultural entity and to find your most suitable role(s) in a traditional film production team through practice-based projects. The films produced on this course are short; they serve a purpose of interrogating the fashion discourse, showcasing fashion in motion and utiliszing fashion film as a vehicle for change. Storytelling, imagination, creativity and digital innovation are essential in this process. 

What to expect:

  • A dynamic learning environment: Work in both individual and collaborative scenarios throughout the course to reflect industry practice, and to support you to identify your strengths in specific roles in film production. 
  • A research informed curriculum: Critical engagement is an essential part of master's level study and research will provide the contextual framework for practice-based outcomes.  
  • Exposure to industry experts: Hear from an array of industry speakers who will share their professional knowledge and experience. To enhance your learning, you will also have opportunities to speak to researchers engaged with the fashion discourse and beyond.  
  • Practical experience: Practice-based workshops support the main delivery of the course and will give you the space to experiment, explore and innovate, as well as situate your practice in fashion and the moving image. 
  • Access to industry-standard facilities: Located in LCF’s new purpose-built building, you will complete the course with a portfolio of moving image work that will showcase your creative identity and prepare you for the transition to industry.

Entry Requirements

You will have:

  • A relevant degree and prior experience engaging on a critical and/or practical level with fashion media, and ideally film. 
  • The ability and willingness to collaborate, generate ideas, engage with current cultural discourse and showcase an understanding of your practice and the motivation to explore it further at post-graduate level.

We would expect to see a portfolio that evidences intellectual rigour, curiosity, technical skills, practical and critical thinking and a deep interest in fashion, film and new media.

We will also consider applicants who are practicing filmmakers, artists and designers from different professions with an interest in fashion and film. We are also interested in applicants from an artistic or scientific backgrounds, who have a desire to progress into a career in the creative industries.

APEL (Accreditation of Prior (Experiential) Learning)

If you do not meet these course entry requirements but your application demonstrates additional strengths and alternative relevant experience, you may still be considered.  

This could include: 

  • Substantial or related academic or work experience which could be considered equivalent to the minimum entry requirements with a minimum of 6.0 in reading, writing, listening and speaking. 
  • A strong academic or other professional reference in conjunction with the above. 

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Fees

For fees and funding information, please see website 

Student Destinations

All our postgraduate courses offer career development, so that you become a creative thinker, making effective contributions to your relevant sector of the fashion industry.

LCF offers students the opportunity to develop Personal and Professional Development (PPD) skills while studying through:

* Access to to speaker programmes and events featuring alumni and industry.

* Access to careers activities, such as CV clinics and one-to-one advice sessions.

* Access to a graduate careers service

* Access to a live jobsboard for all years.

* Advice on setting up your own brand or company.

Career paths

On successful completion of the MA in Fashion, Film and Digital Production graduates will be able to establish their own independent practices or capable of working within a range of professional fashion environments. You will be equipped with the critical, professional and creative skills required to flourish in a range of industry environments.

Depending on your chosen focus, you might graduate as a film maker, internet designer, stylist, photographer, curator, art director or multi-dimensional journalist.

Roles that graduates from this course have gone on to fill include creative director, digital marketing manager, content creator, film-maker, branding creative, social media editor, online editor, digital creative, visual merchandiser, web and app developer.

Module Details

Block 1: EXPLORE - supports the transition to postgraduate level study through the following units: 

  • Fashion and Film (40 Credits) 
    This unit will introduce you to fashion and film as cultural practices, and explores how they come together to foster a new form of fashion image making and communication. Offering you a solid grounding in fashion and film theory, the unit will focus on research methods and methodologies, contemporary fashion communication and consumption, and how film is produced and distributed in a digital landscape. 
  • Fashion Film Production (20 Credits) 
    This unit focusses on the contemporary fashion film and specifically how the moving image is being used within the fashion industry as a communication tool. It will introduce you to the film production process and essential ideation, management and organisational skills that are associated with film production for a fashion context. 

On successful completion of these units you are eligible for the award of a Post Graduate Certificate (60 credits). 

Block 2: SITUATE - expresses the shift from orientation and exploration of the discipline within LCF and UAL to a position of affirming your own interests and specific direction. 

  • Narrative Content for Digital Platforms (40 Credits) 
    This unit is designed to mirror industry practice through the ideation and film production process in response to a live industry brief. You will be challenged to produce a 360-brand campaign situated in a commercial context that aims to interrogate fashion narratives and innovate with contemporary digital technologies. Specifically, the unit will be underpinned by UAL’s Social Purpose with an aim to effect change for an intended audience. 
  • Elective Unit (20 Credits) 
    In block 2, students will have an opportunity to take an elective unit. Individual unit descriptors can be found in the Electives Handbook. 

On successful completion of these units you are eligible for the award of a Post Graduate Diploma (120 credits) 

Block 3: INTEGRATE - The culmination of theory and practice acquired throughout Block 1 and 2 which is expressed through the Master’s Project, working towards innovation and future practice beyond the course. 

  • Masters Project (60 Credits) 
    The Master’s Project should be an independent and original piece of work which seeks to present a new approach towards or perspective on a specific topic, realised through Fashion Film and underscored by deep research and critical reflection. The Master’s Project is the culmination of this MA degree. 

On successful completion of the Master’s Project unit you are eligible for the award of a Master’s of Art (180 credits). The final award grading is based upon the results of the Master’s Project only. 

Credit Framework

The University of the Arts London Credit Framework equates 20 credits to 200 hours of learning time. 

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