Over the last three decades, fashion has broadened its influence across the creative industries and many art forms. In parallel, new technologies have transformed how the fashion sector communicates with consumers. With the industry in this state of transition, it's more important than ever to analyse the impact of new media and to explore the needs of new consumers. MA Fashion Communication at Central Saint Martins embodies these paradigm changes.
Explore the discipline through new, cutting-edge digital platforms and media as well as more traditional modes of communication. The course helps you to develop the professional skills to join the next generation of fashion theorists, analysts, writers, journalists, image-makers and visual communicators. We invite you to apply a creative approach to the platforms through which you produce your work and help you to anticipate and respond to fluid, fluctuating global communication channels.
MA Fashion Communication offers three pathways. Fashion Journalism focuses on writing, editing and digital media, while Fashion Histories and Theories offers an academic approach to the study of fashion. Fashion Image is for innovative photographers, film-makers, digital practitioners, and art directors. This pathway examines traditional and new fashion platforms, such as print media and publishing, digital platforms and the ever-changing landscape of mobile technology. You will explore fundamental issues such as authorship and how the industry uses the variety of communication channels available to engage audiences.
While much of your time and teaching is concentrated on your pathway study, there are opportunities to work with your colleagues from other pathways and courses. This structure reflects the collaborative approach of the fashion industry. Across all pathways, the curriculum focuses both on the realities of the modern industry as well as fashion theory, ensuring your work is informed by current knowledge and debates in your specialist area.
In the Central Saint Martins Fashion Programme, we work to be at the heart of debate about the future of fashion. Our students are designers, communicators and academics. Teaching is our core purpose and our research and, industry and external relationships enrich our approach. We are committed to developing ethical fashion practices. To achieve this, we are working to embed UAL's Principles for Climate, Social and Racial Justice into the course. Our outlook is international, inclusive and diverse, reflecting the global nature of our community. We believe we must constantly challenge ourselves to shape fair and ethical opportunities in fashion. We believe in the power of cooperation, collaboration and partnerships through both analogue and digital experiences.
The standard entry requirements for this course are as follows:
AP(E)L – Accreditation of Prior (Experiential) Learning
Exceptionally applicants who do not meet these course entry requirements may still be considered. The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:
Each application will be considered on its own merit but cannot guarantee an offer in each case.
For fees and funding information, please see website
Students from the Fashion Image pathway will have a broad range of career opportunities after graduation. This will include areas such as photography, illustration, image making, styling, digital editors, graphic designers, art directors and filmmakers.
Unit 1: Investigation
Unit 1 is devised to challenge your assumptions and broaden your thinking. It will encourage you to develop a greater knowledge of your specialist subject, as well as the international aspects of the fashion communications industry. You will also study fashion and its histories within the context of art and design theory and practice. This will deepen your understanding of the impact of the social, economic and cultural role of fashion in society. You will explore the disciplines, rigour, operational aspects and the inter-disciplinary nature of the fashion industry. You will acquire a commercial and market awareness in order to gain an international perspective.
This is complemented by first-hand observation of how fashion collections are created and how fashion designers work. A project in this unit gives you the opportunity to work collaboratively with MA Fashion designers as they prepare for their show during London Fashion Week or their course-end exhibition. This mutually beneficial project may involve analysis of the designers’ collections and the creation of visual or written content as a creative response to their collections.
Unit 2: Collaborative Practices for Common Good
Unit 2 runs alongside Unit 1 and provides opportunities for inter- and cross- disciplinary research and practice co-operation with other postgraduate courses.
You will undertake this college-wide collaborative unit during the Spring term. This unit is designed to offer a robust framework for developing practice across the College in relation to our social purpose.
Unit 3: Specialist Major Project – Planning, Preparation and Negotiated Phase
The skills, knowledge and new approaches you acquire during the first three units will support and inform your direction in the planning, preparation and negotiation of your self-initiated Major Project in Unit 4.
Unit 4: Specialist Major Project – Realisation and Presentation Phase
Having completed Unit 3, in the final unit of the course you will fully realise and present your Major Project. On the Fashion Image pathway, the realisation of your project is made up a body of work alongside a supporting workbook containing research, development and realisation.
Important note concerning academic progression through your course: If you are required to retake a unit you will need to cease further study on the course until you have passed the unit concerned. Once you have successfully passed this unit, you will be able to proceed onto the next unit. Retaking a unit might require you to take time out of study, which could affect other things such as student loans or the visa status for international students.
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