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  • DeadlineStudy Details:

    MSc 1 year full-time

Course Description

This exciting, challenging, practice-orientated course will develop your strategic and creative skills, equipping you for a dynamic career in or related to the rapidly expanding digital marketing sector – especially as it increasingly operates in online spaces where innovation is key.

The MSc Digital Marketing course is designed to give students the latest knowledge and skills to become experts within the growing sphere of online marketing communications and management.

It will enable you to understand the many facets of consumer behaviour, helping to answer this critical question: “what drives us to act in the ways we do as consumers?” It will also enable you to formulate complex digital marketing strategies and create effective digital campaigns for a variety of brands and organisations.

Entry Requirements

An honours degree at 2:2 or higher from a marketing, advertising, PR, promotions, communications, business studies, or management-related course

Applicants from degree courses other than those listed above should either have taken one or more marketing-related modules as part of their degree programme, or possess some experience of marketing-related activities, perhaps through work or work experience. 

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Fees

For fees and funding options, please visit website to find out more

Programme Funding

Solent University offers a range of bursaries and scholarships that provide financial assistance or waive fees for tuition or accommodation. Each bursary or scholarship has specific eligibility criteria.

Student Destinations

Typical career destinations for MSc Digital Marketing graduates encompass:

  • Digital marketing executive
  • Digital marketing and communications officer
  • Social media executive
  • Digital content creator
  • Digital analyst
  • Digital account manager

Module Details

Core modules

  • Academic Skills and Career Development
  • Consumer Insights and Data Analysis
  • Integrated and Digital Marketing Communications
  • Research Methods and Final Major Project
  • Strategic Digital Marketing

Optional modules

  • Developing the Project Professional
  • Enterprise and Innovation
  • Professional Practice

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