Gain strategic digital insight and leadership qualities that are invaluable for business with this career-building masters degree in digital marketing.
Our MSc Digital Marketing course is designed by academic practitioners with professional experience in developing digital strategies for major international brands. Each module is designed and delivered as part of a process that enables you to become confident digital marketing strategists and communications planners.
The course is structured to develop your ability to:
create actionable and accountable digital strategies
use digital channels to build sustainable and ethical brands
surface critical insights into consumer behaviour and preferences
improve channel selection and optimisation processes
use digital channels to expand into new markets
create and develop disruptive digital business concepts
conduct individual research that identifies and solves complex marketing problems
The course will help you become a confident digital marketing strategist and planner and improve your career prospects.
You can choose to study this course part-time and in the evenings to help you balance your studies with other commitments.
You should have an honours degree (2:2 or above) from a UK university or equivalent, or a Chartered Institute of Marketing (CIM) Professional Diploma. We may also offer you a place based on relevant experience or training, normally from within the work environment. Your application will be assessed through an interview and written tasks. All applications are considered individually.
Find out more about our processes for recognising previous experience
For fees and funding options, please visit website to find out more
The University of West London (UWL) offers a diverse range of postgraduate courses, with options to study full-time and part-time, both in daytimes an...