This is a pathway of our International Marketing MSc course
As well as covering the traditional founding concepts and theories of marketing, you will also develop knowledge in social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of the various marketing tools and learn the pros and cons of each for the professional marketer.
Social media marketing has transformed the way organisations around the world communicate. Social media tools and strategies have experienced the most radical change in the last few years, completely transforming the way that organisations communicate, interact and respond to their customers / consumers.
You will also have the opportunity to take part in a global internship or complete a project with an organisation.
A UK Lower Second-Class Honours (2:2) degree
Your degree should be in any subject which has enabled the applicant to develop analytical and quantitative skills.
See our website for fees
See our website for modules
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