Master of Fine Art MA (eca) Design Informatics

Design informatics combines data science with design thinking in a context of critical enquiry and speculation.

We build a value-aware, reflective practice at the interface between data and society by combining theory and research with an open-ended process of making and hacking.

Human activity is being constantly shaped by the flow of data and the intelligences that process it, moving towards an algorithmically mediated society.

Design informatics asks how we can create products and services within this world, that learn and evolve, that are contextualised and humane.

It asks questions about what we should create, speculating about the different futures we might be building and the values behind them.

The central premise is that data is a medium for design: by shaping data, we shape the world around us. Data science provides the groundwork for this, with design thinking underpinning reflective research through design.