MA Cross Cultural Communication and International Management

The Cross-Cultural Communication and International Management MA provides theoretical, research and practical training in international and intercultural communication and international business management. It celebrates diversity in cultural contexts. It focuses on the skills, competences and knowledge necessary to work in today’s global business environment.

You will have the opportunity to:

• critically evaluate the activities of business, governments and multi-national institutions within the global environment
• diagnose and analyse issues confronting managers in international businesses
• conduct a marketing audit procedure, operationalise and evaluate a marketing plan
• critically analyse approaches to business strategy in an international context
• advise on HRM policy development and strategy within international corporations
• prepare, analyse and interpret accounting statements
• design, structure, organise and carry out an advanced research project