Become an expert in media relations, political marketing and how organisations shape their messages to persuade, inform and sometimes mislead. Sharpen your knowledge by designing a campaign of your own.
We are continually surrounded by differing viewpoints and messages. This content is shaped in different ways, advocating viewpoints and constructing campaigns to influence public opinion, audiences and policymakers.
Our course teaches you to be an expert in both the analysis and development of messages from groups such as political parties, public and governmental institutions, pressure groups, charities and NGOs.
You’ll learn about media relations, political marketing and the scope and significance of political communication. You’ll also develop skills in persuasive communication, including communicating with the media, media training, and using different media outlets to promote ideas through advocacy and lobbying.
Minimum 2:1 undergraduate honours degree.
We may also consider your application if you do not meet the standard academic requirements but if you have considerable work experience in a media-related role.
For fees and funding options, please visit website to find out more
The University of Sheffield Studying at the University of Sheffield means you’ll get the future that follows a degree from a top 20 UK university (Com...