MSc Marketing

The BPP MSc Marketing is a masters course for any graduate looking to hit the ground running in a marketing position. A comprehensive professional course, it equips you with the relevant knowledge and practical abilities to excel in this fast-evolving industry.

The qualification will improve your employability in the major marketing disciplines – including brand management, product development and marketing strategy. A choice of electives in contemporary subjects such as digital marketing, creativity and innovation allows you to specialise in areas shaping the marketing world today.

Key Information
•Optimal balance of academic learning and practical training
•Extensive e-learning support includes e-library and interactive materials
•A range of electives let you specialise in your chosen area
•Achieve respected exit qualifications if you choose not to complete the full course
•Programme materials include real-life business simulations
•Lectures are supplemented by group tutorials and plenty of student-tutor contact
•Gain first-hand insights from experienced marketing professionals

Study marketing in practice

The BPP MSc Marketing is a one-year full-time course geared to the reality of working in today’s marketing environment. You’ll qualify with the knowledge, confidence and practical ability to confront modern marketing challenges in the workplace.

Our tiered award system means that even if you choose not to complete all stages you are still awarded a Postgraduate Certificate in Marketing after one term, or a Postgraduate Diploma in Marketing after two.

Teaching and tutors

Our Masters in Marketing focuses on practical teaching underpinned by relevant academic theory. So you’ll be taught by experienced marketing practitioners, as well as guest speakers who’ll share the latest marketing insights.

We’ve designed the course so time is split evenly between lectures and small group sessions where you’ll have ample opportunity to discuss lectures in more detail. You’ll also get the opportunity to take part in other activities – for example, a simulating business exercise which puts theories from the course into practice.

Course materials

All MSc Marketing lectures and support materials are available through our online Virtual Learning Environment (VLE). Through the VLE you’ll be able to recap, revise and access our comprehensive e-library of marketing texts, whenever and wherever suits you.

Study programme

This one-year full-time course requires attendance for 12 hours per week with an additional day for your own personal study. Start dates are available in January and September each year.

The course is divided into three stages:

• Stage One – Three core modules give you an overview of marketing theory and practice, consumer behaviour and competitive intelligence for the marketer.
• Stage Two – Delve deeper into advanced marketing strategy and important contemporary disciplines such as brand management, marketing communications and global marketing.
• Stage Three – Here you can specialise by choosing two elective modules in subject areas such as creativity and innovation, digital marketing and advertising management. There’s also a Global Market Research and Consultancy Project.