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  • DeadlineStudy Details: MSc 2 years online

Course Description

September, February and June starts

Over the course of 24 months, you will learn how to assess and manage the customer service experience using advanced analytics techniques that are adopted by the world’s leading organisations. Not only will you study the ‘ins’ and ‘outs’ of marketing strategies and processes, you will also learn about communication, digital and social media marketing, marketing research and customer-facing functions. Through international case studies and guidance by world-class academics, you’ll learn to apply data-driven, creative marketing strategies to help you lead your organisation into a successful future.

This online course is run by Surrey Business School, which is accredited by both the Association to Advance Collegiate Schools of Business (AACSB) and the Association of MBAs (AMBA).

Entry Requirements

We seek applicants who are interested in enhancing their marketing expertise. If you’re new to the field, you’ll build a foundation of essential knowledge and receive the staff support to learn to apply strategic marketing concepts. If you’re already an experienced marketer, this will help you gain the advanced skills you need to move into a leadership role.

Applicants must have a minimum of a Lower Second-Class Honours (2:2) UK undergraduate degree, or a recognised equivalent international qualification.

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Fees

For fees and funding options, please visit website to find out more

Student Destinations

The online MSc Strategic Marketing will equip you to become a creative, data-driven marketing leader across industries and sectors. The course’s online modality and emphasis on practical solutions means you can start applying your skills in the workplace right away. In addition to activities and assessments designed to enhance your employability in a competitive market, this course offers a module relating to complexity thinking that will help mould you into a creative professional with the ability to understand and cope with an increasingly fluid marketing world.

Module Details

The MSc consists of 180 credits at FHEQ level 7, and is divided into 10 fully autonomous credit-bearing modules and a final business project, delivered through a ‘carousel’ approach across six terms. Each module is worth 15 credits, except for the final project, which is worth 30 credits.

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