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PGCert Strategic Communication and Public Relations

  • DeadlineStudy Details:

    Full-time: 1 year; Part-time: 2 years

Course Description

Equip yourself with in-demand skills, craft a professional portfolio, and forge industry connections on this flexible, forward-looking course that offers an internationally recognised postgraduate qualification.

Social media, smartphones and the internet have changed how we talk to each other – and how organisations talk to their customers – forever. Stories spread round the world in the time it takes to order a latte. Word of mouth has never been more powerful at generating interest for organisations. But how can this wave of change be harnessed? In our digital age there is a rising demand for communications professionals with the skills to plan strategic PR campaigns and drive success for businesses, charities, and government organisations.

On this course you’ll develop the specialist skills needed to communicate effectively across a range of media and digital platforms. It’s important to understand the bigger picture, and you will study within a framework that emphasises strategic thinking and a critical stance, enabling you to make an effective, ethical and responsible contribution to your organisation.

You can tailor your learning to your career aspirations and gain practical experience – and always-valuable contacts – on an industry placement.

Entry Requirements

Students will normally possess an honours degree or equivalent from a relevant subject area (eg Arts, Humanities or Social Sciences). Students without a traditional honours degree may be admitted (subject to interview) to the programme if they have other relevant qualification and appropriate work experience.

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Fees

Please see our website for fee information

Student Destinations

This course has a proven track-record in supporting students to achieve their career aspirations. Graduates have gone on to gain employment in communication and public relations in a wide range of organisations across the globe. The course has also provided professional development for those already working in consultancy and in-house roles and is a pathway to an academic career in the subject area.

Module Details

PgCert – You must gain 60 credits from the following modules:

  • Media Theory and Campaigning (20 credits)
  • Strategic Internal Communication in a Digitized World (20 credits)
  • Strategic Communication and Digital Practice (20 credits)
  • Public Affairs (20 credits)

PgDip – you must complete all four modules listed above plus two 20 credit options. These may include a Communication Placement as well as a choice from a range of other modules.

MSc – In addition to the above, you will also complete a Dissertation (60 credits) or a Master’s Communication Project (60 credits).

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