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MSc Marketing With Festival And Event Management

  • DeadlineStudy Details:

    MSc 1 year

Course Description

Develop the skills and practical experience required to pursue a career in the marketing and management of festivals, events and conferences

A career in marketing can take you into almost any sector of business and into workplaces all over the world.

This course is particularly aimed at those who wish to combine the key principles and practice of marketing with a specialisation in the management of festivals, events and conferences.

You’ll be able to make a vital contribution to commercial success in both the private and public sector. The practical applications, based on real business scenarios, will equip you for a marketing career in this fast-growing international industry.

Typical entry points to this course are in January and September. Please enquire for more information.

Entry Requirements

The entry requirements for this course is a Bachelor (Honours) Degree at a 2:2 or above. We look for applicants to have a background in any discipline in order to be eligible for the programme.

We may also consider lesser qualifications if you have sufficient professional work experience within the industry.

This course has academic entry requirements which are assessed alongside relevant work experience. Full details of any relevant work experience, including references should be submitted with your application and may be considered for entry where the minimum academic entry requirements are below those required.

Usually, unrelated work experience is not considered sufficient for entry without meeting the minimum academic entry requirements. Please contact us with your specific circumstances by submitting an enquiry form above and we will be happy to discuss your options.

If you want to get more information on the admission process, please get in touch with the Postgraduate admissions team by submitting an enquiry form above.

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Fees

For fees and funding options, please visit website to find out more

Programme Funding

Please see our website for funding opportunities

Student Destinations

The scope of marketing employment opportunities is wide. Most businesses recognise the need for a marketing function and positions constantly arise in a variety of positions worldwide.

You’ll be particularly well-equipped for marketing roles in the festivals, events and conference industries.

Module Details

Modules that you will study* as part of this course:

  • Consumer Insights ( MKT11112 )
  • Contemporary Issues in Festivals and Events ( TSM11123 )
  • Developing Intercultural Competence in the Workplace ( IBC11102 )
  • Digital Analytics Strategy ( MKT11110 )
  • Digital Marketing Strategy ( MKT11124 )
  • Dissertation ( TBS11130 )
  • Festival and Event Management ( TSM11124 )
  • Global Marketing ( MKT11104 )
  • Marketing Communications ( MKT11101 )
  • Principles and Practice of Marketing ( MKT11108 )
  • Research Methods ( SOE11131 )
  • Skills for Success ( TBS11108 )
  • Social Media and Content Marketing ( MKT11111 )
  • Strategic Brand Management ( MKT11103 )

* These are indicative only and reflect the course structure in the current academic year. Some changes may occur between now and the time that you study.

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