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  • DeadlineStudy Details:

    MSc 1 years

Course Description

Contemporary society is increasingly described as being ‘post-digital’, where technology integrates with and influences every aspect of our lives. Digital marketing strategies and services are no longer regarded as ‘bolt-on’ or specialist areas, they are now an essential and invaluable part of any communication or marketing strategy.

Our MSc in Marketing with Digital Strategy equips you with the digital skills and strategic marketing knowledge to meet current demand for people who can thrive in the digital business environment. Suitable for those with no previous marketing knowledge, this higher degree will increase your employability, empowering you to have the confidence and knowledge to meet employers’ present and future digital and marketing needs, and give you the advanced digital skills necessary to develop new business and marketing opportunities.

The course is accredited by the Institute of Data & Marketing (IDM), a leading professional organisation specialising in digital marketing. You’ll be able to gain an additional professional qualification (Certificate in Digital and Data Driven Marketing) as part of your studies, and you’ll also get practical experience in digital and social media analytics as part of this course, greatly enhancing your career prospects.

 

Entry Requirements

The entry requirements for this course is a Bachelor (Honours) Degree at a 2:2 or above. 

We look for applicants to have a background in any discipline in order to be eligible for the programme.

We may also consider lesser qualifications if you have sufficient professional work experience within the industry.

This course has academic entry requirements which are assessed alongside relevant work experience. Full details of any relevant work experience, including references should be submitted with your application and may be considered for entry where the minimum academic entry requirements are below those required.

Usually, unrelated work experience is not considered sufficient for entry without meeting the minimum academic entry requirements. Please contact us with your specific circumstances by submitting an enquiry form and we will be happy to discuss your options.

If you want to get more information on the admission process, please get in touch with the postgraduate admissions team by submitting an enquiry form.

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Fees

For fees and funding options, please visit website to find out more

Programme Funding

Please see our website for funding opportunities

Student Destinations

Digitally focused Marketing skills are becoming near-universal requirements for employment.  Our MSc in Marketing and Digital Strategy will open up a range of employment possibilities and help give you confidence to future-proof your career. Careers include:

  • Customer relationship management
  • Digital media development
  • Digital marketing management
  • Computer networking
  • Search engine analysis

Module Details

Modules that you will study* as part of this course:

  • Consumer Insights ( MKT11112 )
  • Digital Analytics Strategy ( MKT11110 )
  • Digital Marketing Strategy ( MKT11124 )
  • Dissertation ( TBS11130 )
  • Marketing Communications ( MKT11101 )
  • Principles and Practice of Marketing ( MKT11108 )
  • Research Methods ( SOE11131 )
  • Skills for Success ( TBS11108 )
  • Social Media and Content Marketing ( MKT11111 )
  • Strategic Brand Management ( MKT11103 )

* These are indicative only and reflect the course structure in the current academic year. Some changes may occur between now and the time that you study.

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