Postgraduate Studentships - Search for funding opportunities.
Postgraduate Studentships - Search for funding opportunities.
Study Details: MSc 1 year full-time, 2 years full-time with a work placement
The significance of data analytics needs no acknowledgement. Companies across industries have leveraged data science in combination with marketing to enhance productivity and to build long-term relationship with customers. Over the last decade, marketing has been revolutionised by data analytics, allowing brands to improve brand strategies and business management and therefore, to deliver better experience through personalised communication.
This course is designed to provide an advanced study of marketing analytics which is both practically and academically relevant to the current and future demands of the marketing profession. We work closely with industry practitioners so that you benefit from expert’s real-life experience and the latest sector trends. Through specialist modules, you'll develop an advanced conceptual knowledge of the value of data analytics in contemporary organisations, and be introduced to the latest methods and techniques that enable identification of data to answer strategically important questions.
Designed for aspiring marketing data specialists
Our MSc Marketing and Data Analytics is the ideal next step for marketing graduates who want to pursue careers in customer analytics, marketing intelligence and marketing management. You'll be well-equipped to work in the analytical area of organisations, with the knowledge of the latest industry trends and skills to draw actionable insight from customer data.
One year course
Two years with placement
For fees and funding options, please visit website to find out more
You might be able to get a scholarship to help fund your studies. We award scholarships to those students who can demonstrate excellent achievement, passion and dedication to their studies.
At Nottingham Business School, we’re focused on your employability from the start of your postgraduate degree. We provide you with a learning experience that integrates theory and practice.
Matching your ambition
Our course is designed to produce graduates with focused knowledge on data and analytics for marketing. This is crucial knowledge to have to succeed as a data specialist, in roles across market research, consumer insight or product marketing.
Market research and consumer insight professionals primarily work in market research and development, seeking to discover target areas that help drive the operational and creative strategies in organisations. Consumer insight is used in various divisions of a company, from product development to customer service.
Potential job roles this degree will prepare you for include:
Semester one modules
Semester two modules
Semester three modules
Your choice of final semester project. Experiential projects include:
Module for September starters undertaking the 2 year course
Postgraduate funding opportunities at Nottingham Trent University Masters and Research Courses in East Midlands England Postgraduate study opportunit...
