The data revolution is upon us, with marketers at the forefront of this transformation. As guardians of the customer voice in businesses, marketers remain in high demand. If you’re detail-oriented and want to develop your analysis skills, and to build on your business-related or marketing undergraduate degree, this marketing Analytics Master’s degree is for you.
The best marketers know how to take information and make it actionable. They can interpret data, understand the impact of what they’re seeing on their business, and use their understanding to identify future opportunities.
This Master’s course will help you take your understanding of marketing and business to the next level. You’ll learn how businesses measure success and how to target audiences in online and offline campaigns. You’ll explore how to set up and manage marketing projects from beginning to completion, discover how to measure the success of your campaigns and gain the knowledge and skills you need to apply data analytics in a marketing context.
Qualifications or experience
English language requirements
For fees and funding options please visit website to find out more
If you meet our criteria, you could get a £3000 tuition fees discount – visit website for details
With your Master’s, you could work in many digital marketing and data analytics fields when you graduate, including marketing analysis, consumer insight and planning, and market research.
Roles you could work in include:
Core modules in this year include:
There are no optional modules in this year.
Master’s study opportunities at University of Portsmouth A range of postgrad courses to unlock career possibilities ‘I already feel so much more conf...