Advert
Advert
  • DeadlineStudy Details: MSc 1 year full-time

Course Description

Deepen your understanding of core marketing theory and learn to apply it in a practical setting. You’ll learn business skills that are important to employers.

This course is for graduates with business, management or marketing experience looking for a career in marketing.

We designed this course with input from marketing industry leaders from a range of organisations. This means you’ll develop the skills employers are looking for. Our industry links and the real-world focus of this course will help you develop the practical knowledge and skills you’ll need in a marketing career.

To prepare you for a marketing career, you will learn about the three core elements of modern marketing:

  • marketing to consumers and other important stakeholders
  • market research and analytics
  • marketing and its role in society

Key benefits

  • Combine the latest marketing research with industry practice to go beyond the theory
  • Deepen your understanding of contemporary marketing. Our faculty are experts in marketing to consumers, organisations, and society.
  • Develop skills and knowledge to help you create innovative strategies and solutions desired by employers
  • Put what you learn into practice through individual and group projects, including the option to work on a real marketing problem for your summer project

Entry Requirements

2:1 (or its international equivalent) in your undergraduate degree.

Your degree can be in any discipline but must include an appropriate level of business/management and marketing related content. If you don’t have a suitable first degree, consider our MSc in Management, which allows you to specialise in marketing.

If you are a UK student and completed your undergraduate degree abroad, your qualification must be equivalent to a 2:1 or above.

We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree.

Work experience

In exceptional cases, relevant work experience may be a substitute for the degree requirement. You should have no more than three years’ relevant work experience.

Find out more

Fees

For fees and funding options, please visit website to find out more

Student Destinations

We combine the latest research with many opportunities to apply it. This will help you stand out from the crowd. You’ll develop key professional skills and work with our partner organisations on optional projects from day one.

Our graduates have a great employment record. Most go on to careers in a range of areas, start their own business or begin a PhD.

Graduate career data

79% of our 2022 graduates had accepted a job offer within three months of completing their degree.

Module Details

Year 1

Semester 1

Compulsory units

  • Applied marketing research
  • Consumer behaviour
  • Contemporary brandscapes
  • Integrated marketing management
  • Responsible marketing

Semester 2

You’ll choose 10 credits of optional units.

Compulsory units

  • Digital marketing society
  • Integrated marketing management
    Continued
  • Marketing communications; strategy and practice

Optional units

  • Analysing grand challenges in business and society
  • Defining your career goals
  • Entrepreneurship and innovation
  • Equality, diversity and inclusion at work
  • Management consulting
  • Managing retail supply chain relationships
  • Managing strategic partnerships
  • Marketing analytics
  • New product development
  • Project management

Summer

You’ll have the flexibility to choose one of three options.

Optional units

  • Dissertation
  • Entrepreneurial project
  • Practice track

Find out more and apply

Add to comparison

Learn more about University of Bath

Where is University of Bath?