Advert
Advert
  • DeadlineStudy Details:

    MSc 1 year full-time, 2 years full-time with a work placement (September starters)

Course Description

Today’s marketers need to be adept in a range of areas from analysing market trends to developing strong marketing strategies and effective product development processes. Understanding the theory and frameworks that underpin contemporary marketing thinking is critical. Created in close consultation with the marketing industry and the Chartered Institute of Marketing (CIM), our MSc Marketing degree develops the strengths, abilities and understanding that employers are looking for.

Through interactive and applied learning, you will look at the fundamental issues and concepts of marketing practice, examine consumer markets and behaviours that influence global strategies, and understand the role of marketers in product innovation. In your third semester, you will choose an experiential project. With the opportunity to use your skills in a real-world setting, you can choose from completing a consultancy experience project, an in-company experience project, or a business research project.

Entry Requirements

This programme is open to graduates from any discipline and does not require marketing study to be completed at undergraduate level.

One year course

  • You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.2 or above).
  • All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future career.
  • One academic reference is required.

Two years with placement

  • You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.1 or above).
  • All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future career.
  • One academic reference is required.

Find out more

Fees

For fees and funding options, please visit website to find out more

Programme Funding

You might be able to get a scholarship to help fund your studies. We award scholarships to those students who can demonstrate excellent achievement, passion and dedication to their studies.

Student Destinations

Our course is designed to produce graduates with an applied knowledge of marketing and product development processes, amongst many others. This is all crucial knowledge you will need to succeed in roles such as Marketing Managers or Product Marketing Managers.

Both Marketing Manager and Product Marketing Manager roles are similar, and as diverse as the industry you work in. From researching and analysing current and emerging trends, to gaining insight into customer needs and driving compelling campaigns, you will be involved in an exciting and rewarding career.

Graduates from this course have gone onto roles within the public, private and third sector, undertaking positions such as:

  • Marketing Manager
  • Marketing and Communications Executive
  • Internet Marketing Analyst
  • Digital Marketing Executive
  • Corporate Communications Manager

Module Details

Semester one modules

  • Principles of Marketing
  • Understanding The Customer Experience
  • Strategic Global Marketing

Semester two modules

  • Marketing Management
  • Creativity in Product Innovation
  • Contemporary Perspectives in Customer Engagement

Semester three modules

Your choice of final semester project. Experiential projects include:

  • Consultancy Experience Project;
  • Business Research Project

Module for September starters undertaking the 2 year course

  • Placement Diploma in Industrial Experience

Find out more and apply

Add to comparison

Learn more about Nottingham Trent University

Where is Nottingham Trent University?