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Marketing today calls for a wide reach: you need to feel confident in the core aspects such as brand engagement, reputational management and consumer behaviour while also being able to analyse data, spot data patterns and plan creatively to respond to them. On this course, you develop the skills required to adopt appropriate strategic responses to different international market environments. You also examine more nuanced aspects of marketing such as purpose and ethics; the management and development of people in cross-cultural organisations; and environmental issues.
UK applicants should have a good undergraduate degree at Honours level, or equivalent.
EU/International applicants please visit website for details.
For fees and funding options, please visit website to find out more.
Postgraduate study opportunities at University of Bedfordshire The University of Bedfordshire is a modern university with a vibrant and cosmopolitan s...
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