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  • DeadlineStudy Details:

    12 months full-time, 24 months part-time

Course Description

On this programme, you will gain the opportunity to benefit from a range of exemptions from the Chartered Institute of Marketing (CIM) professional qualification modules, which are highly sought by employers.

  • The chance to undertake innovative forms of assessment involving live projects in order to blend theory with practice. Students have worked hands-on with various public and private sector organisations (e.g. Liverpool City Council, Liverpool University Library, Woolton Cinema, Liverpool Farmers’ Markets) providing a diverse range of answers to real marketing problems
  • A working knowledge of contemporary marketing issues and networking opportunities with marketing experts. Coursework on recent modules has included topics such as analysis of consumer behaviour regarding social media and music downloading
  • In addition to a dynamic range of academic staff, guest lectures from Marketing Directors and Marketing Consultants provide real-world expertise and advice for students
  • The chance to take part in a vibrant research environment, enriched by major international marketing conferences and seminars held at the university and hosted by the School’s Marketing group.

Entry Requirements

Normally a university degree with a minimum of 2:1 standard from a UK university, or an equivalent academic qualification from a similar non-UK institution is required. The MSc Marketing is suitable for graduates of any discipline and assumes no prior knowledge of marketing, and is therefore less suitable for applicants with a first degree in marketing.

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Fees

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Student Destinations

Programme graduates should have enhanced access to a wide range of marketing positions within both private and public sector organisations. The content and delivery of the programme will also equip them to be intelligent consumers of marketing information should they take up more general management positions.

Module Details

The 12-month programme consists of eight compulsory modules followed by a research project (Strategic Business Analysis) or dissertation carried out over the summer period upon completion of Semester two.

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