On this programme, you will gain the opportunity to benefit from a range of exemptions from the Chartered Institute of Marketing (CIM) professional qualification modules, which are highly sought by employers.
Normally a university degree with a minimum of 2:1 standard from a UK university, or an equivalent academic qualification from a similar non-UK institution is required. The MSc Marketing is suitable for graduates of any discipline and assumes no prior knowledge of marketing, and is therefore less suitable for applicants with a first degree in marketing.
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Programme graduates should have enhanced access to a wide range of marketing positions within both private and public sector organisations. The content and delivery of the programme will also equip them to be intelligent consumers of marketing information should they take up more general management positions.
The 12-month programme consists of eight compulsory modules followed by a research project (Strategic Business Analysis) or dissertation carried out over the summer period upon completion of Semester two.
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